Resi

SEO Marketing

• Execute on-page, off-page, and technical SEO playbooks across a diverse range of multifamily portfolios.
• Review weekly audit crawls (Ahrefs + other tools as needed) and prioritize fixes based on impact.
• Monitor and act on insights from Google Search Console and Google Analytics 4 (indexing, visibility, CTR, landing page performance, conversions, etc).
• Implement SEO improvements, including meta titles/descriptions, header structure, content optimizations, image alt text guidance, and page-level recommendations at the SEO Strategist's direction.
• Support content initiatives (micropages, neighborhood guides, blogs, amenities, floor plan content) with keyword targeting and on-page best practices.
• Work alongside the SEO Strategist for onboarding and offboarding SEO clients (baseline checks, access validation, initial audits).
• Monitor Google Business Profiles for review velocity and sentiment, optimizing GBP content, and ensuring NAP consistency across off-site listings.
• Produce Monthly SEO Reports for all SEO clients and support Quarterly SEO Reports, plus ad-hoc reporting when needed.
• Collaborate closely with Web Design and Customer Experience via support desk + Slack to keep execution fast and clean.

SEO Specialist