Growth Marketer

Resend

Growth Marketer driving visibility and optimizing funnels for a developer-focused email platform. Harnessing data insights to enhance free-to-paid conversion and campaign success.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in optimizing acquisition funnels and free-to-paid conversion strategies, leveraging data analytics to inform marketing decisions and improve user engagement. Capable of implementing attribution and experimentation infrastructure while maintaining a focus on cost-effective marketing solutions.

Highest-signal resume keywords

Acquisition Funnel ManagementFree-To-Paid Conversion OptimizationData Analytics ProficiencyAttribution and Experimentation SetupTechnical Website Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOData AnalysisConversion Rate OptimizationCampaign ManagementA/B TestingFunnel AnalysisCohort AnalysisLifecycle MarketingTechnical MarketingWebsite Changes

Soft Skills

Critical ThinkingClear CommunicationAnalytical MindsetFast ExecutionBudget Management

Industry Keywords

Marketing StrategyUser AcquisitionPaid AdvertisingSponsorship EvaluationEvent Marketing

About the role

Key responsibilities & impact

Own the acquisition funnel end-to-end: understand where sign-ups come from, which channels are accelerating or stalling, and why
Amplify externally what we build internally: turn launches into extended reach without just throwing money at the problem
Optimize free-to-paid conversion: find the features that drive upgrades, and build the campaigns (drip, in-product, lifecycle) that surface them at the right moment
Improve our landing pages with real data: get into the weeds of traditional SEO and AI recommendations (AEO/GEO)
Evaluate paid spend: see how sponsorships, ads, and events affect our distribution. Double down on what works, and consider dropping what doesn't

Requirements

What you’ll need

Understand how developers think and how to market to them
Have owned free-to-paid conversion or lifecycle/activation before
Are genuinely analytical and comfortable with data, fluent in funnels and cohorts
Write clearly and ship fast: a v0 experiment this week beats a perfect plan next month
Think critically about a data point, and go deep into how that's measured
Can set up attribution and experimentation infrastructure yourself, not just brief someone else to
Can run lean and make a small budget go far
Understand that not every investment needs to have a short term effect
Have a technical background to make website changes on our own

Benefits

Comp & perks

Autonomy to "just ship it"
AI-native mentality with unlimited token policy
Attention to detail with everything that we do
100% remote team with flexible working schedules
Modern data stack (Snowflake, PostHog, Baremetrics, Metabase)
Honest and low-ego team
Ownership of problems and solutions