Marketing Strategy Manager

Reproductive Medicine Associates (RMA Network)

Marketing Strategy Manager responsible for integrated brand strategies and campaign execution at a reproductive medicine leader. Leading marketing initiatives that connect clinical excellence with patient-centered storytelling.

Posted 4/11/2026full-timeBasking Ridge • Massachusetts, New Jersey, Pennsylvania • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Shape brand strategy, positioning, and audience segmentation for clinical, health, and patient-facing initiatives.
Design and execute integrated campaigns that support organizational goals at the clinic, regional, and headquarters levels.
Own campaign execution from concept through delivery, ensuring alignment with brand voice, clinical accuracy, and performance goals.
Implement traditional and omnichannel marketing tactics, including radio, podcasts, streaming audio, OTT, print, and out-of-home (OOH) placements such as transit and mall media.
Partner with internal teams and vendors to ensure high-quality creative production.
Lead patient-focused and internal content development, including print, digital, video, and presentation materials.
Translate scientific and clinical messaging into clear, empathetic, and engaging narratives that build patient trust and institutional credibility.
Support provider onboarding and enablement through photo shoots, video production, and provider bio development.
Plan and staff local seminars, health fairs, employer benefit events, and regional initiatives.
Lead execution of webinars and local virtual events.
Manage sponsorships and opportunities that reinforce brand credibility and community presence.
Execute national initiatives such as National Infertility Awareness campaigns, national conferences, and educational conferences.
Work closely with the Communications Manager to ensure alignment across messaging, publicity, and campaign timing.
Support fellows, regional teams, and cross-departmental stakeholders on one-off or strategic initiatives.
Partner with clinicians, operations, and leadership to ensure marketing efforts align with care delivery and organizational priorities.
Use data, insights, and performance metrics to evaluate campaign effectiveness and inform ongoing optimization.
Maintain accountability for outcomes, continuously refining strategies to improve reach, engagement, and impact.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Journalism, Public Health, Life Sciences, or a related field required.
5–8+ years of experience in strategic marketing, brand management, or integrated campaign execution, preferably in healthcare, life sciences, pharmaceuticals, or a regulated industry.
Demonstrated experience developing and executing omnichannel marketing campaigns, including traditional media and event-based marketing.
Experience translating clinical, scientific, or medical information into consumer- or patient-facing messaging.
Proven ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining quality standards.
Experience working cross-functionally with clinical teams, communications, operations, and external agencies.
Strong project management skills with the ability to lead programs from concept to execution.
Familiarity with performance measurement, analytics, and campaign optimization best practices.
Experience supporting or executing conferences, educational events, or awareness campaigns strongly desired.

Benefits

Comp & perks

Medical, Dental, Vision Insurance Options
Retirement 401K Plan
Paid Time Off & Paid Holidays
Company Paid: Life Insurance & Long-Term Disability & AD&D
Flexible Spending Accounts
Employee Assistance Program
Tuition Reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic marketingbrand managementintegrated campaign executionomnichannel marketingperformance measurementanalyticscampaign optimizationcontent developmentevent-based marketingclinical messaging translation

Soft Skills

project managementcross-functional collaborationcommunicationleadershiporganizational skillstime managementcreativityadaptabilityattention to detailempathy

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in JournalismBachelor’s degree in Public HealthBachelor’s degree in Life Sciences