Reproductive Medicine Associates (RMA Network)

Marketing Strategy Manager

Reproductive Medicine Associates (RMA Network)

full-time

Posted on:

Location Type: Office

Location: Basking Ridge • Massachusetts • New Jersey • United States

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About the role

  • Shape brand strategy, positioning, and audience segmentation for clinical, health, and patient-facing initiatives.
  • Design and execute integrated campaigns that support organizational goals at the clinic, regional, and headquarters levels.
  • Own campaign execution from concept through delivery, ensuring alignment with brand voice, clinical accuracy, and performance goals.
  • Implement traditional and omnichannel marketing tactics, including radio, podcasts, streaming audio, OTT, print, and out-of-home (OOH) placements such as transit and mall media.
  • Partner with internal teams and vendors to ensure high-quality creative production.
  • Lead patient-focused and internal content development, including print, digital, video, and presentation materials.
  • Translate scientific and clinical messaging into clear, empathetic, and engaging narratives that build patient trust and institutional credibility.
  • Support provider onboarding and enablement through photo shoots, video production, and provider bio development.
  • Plan and staff local seminars, health fairs, employer benefit events, and regional initiatives.
  • Lead execution of webinars and local virtual events.
  • Manage sponsorships and opportunities that reinforce brand credibility and community presence.
  • Execute national initiatives such as National Infertility Awareness campaigns, national conferences, and educational conferences.
  • Work closely with the Communications Manager to ensure alignment across messaging, publicity, and campaign timing.
  • Support fellows, regional teams, and cross-departmental stakeholders on one-off or strategic initiatives.
  • Partner with clinicians, operations, and leadership to ensure marketing efforts align with care delivery and organizational priorities.
  • Use data, insights, and performance metrics to evaluate campaign effectiveness and inform ongoing optimization.
  • Maintain accountability for outcomes, continuously refining strategies to improve reach, engagement, and impact.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, Public Health, Life Sciences, or a related field required.
  • 5–8+ years of experience in strategic marketing, brand management, or integrated campaign execution, preferably in healthcare, life sciences, pharmaceuticals, or a regulated industry.
  • Demonstrated experience developing and executing omnichannel marketing campaigns, including traditional media and event-based marketing.
  • Experience translating clinical, scientific, or medical information into consumer- or patient-facing messaging.
  • Proven ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining quality standards.
  • Experience working cross-functionally with clinical teams, communications, operations, and external agencies.
  • Strong project management skills with the ability to lead programs from concept to execution.
  • Familiarity with performance measurement, analytics, and campaign optimization best practices.
  • Experience supporting or executing conferences, educational events, or awareness campaigns strongly desired.
Benefits
  • Medical, Dental, Vision Insurance Options
  • Retirement 401K Plan
  • Paid Time Off & Paid Holidays
  • Company Paid: Life Insurance & Long-Term Disability & AD&D
  • Flexible Spending Accounts
  • Employee Assistance Program
  • Tuition Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketingbrand managementintegrated campaign executionomnichannel marketingperformance measurementanalyticscampaign optimizationcontent developmentevent-based marketingclinical messaging translation
Soft Skills
project managementcross-functional collaborationcommunicationleadershiporganizational skillstime managementcreativityadaptabilityattention to detailempathy
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in JournalismBachelor’s degree in Public HealthBachelor’s degree in Life Sciences