REPLUG - App Marketing Experts

Creative Design Lead – Performance & App Marketing

REPLUG - App Marketing Experts

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

About the role

  • You own performance and app marketing creatives end-to-end. This includes both creative direction and hands-on execution.
  • Work closely with the Performance Marketing and ASO teams to ideate new creative concepts based on research, data, and testing insights
  • Translate performance data, user behavior, store analytics, and market research into concrete creative ideas
  • Proactively propose new angles, hooks, messages, formats, and storytelling approaches
  • Define what “good creative” means at REPLUG in a performance context, and raise the quality bar over time
  • Personally design and iterate on Advertising assets for platforms such as Facebook, Instagram, TikTok, Google Ads, Display ads for main DSPs
  • Personally design and iterate visual assets for App Store and Google Play Store (screenshots, feature graphics, icons, visual concepts)
  • You are accountable for: Creative relevance, clarity, and consistency
  • Alignment between creative concepts and performance goals
  • Making sure creative output is not just produced, but thought through, tested, and improved
  • Use and experiment with UGC creation tools and workflows
  • Explore new creative formats, trends, and execution styles relevant to app marketing
  • Test different hooks, narratives, and visual approaches
  • Turn experiments and learnings into repeatable creative frameworks
  • Define templates, creative guidelines, and internal standards
  • Act as the quality gate for all creative deliverables
  • Improve creative workflows to make production more efficient and scalable
  • Own the visual consistency of REPLUG across all channels
  • Support B2B marketing initiatives in collaboration with our Head of Marketing
  • Shape how creative work is showcased on the website, decks, case studies, and social media
  • Ensure internal and external visuals reflect REPLUG’s positioning and quality standards

Requirements

  • Experience working with performance marketing and app marketing creatives
  • Strong understanding of how creatives influence performance metrics
  • Hands-on experience (at least 2 years) with Paid UA and App Store assets
  • Familiarity with UGC tools and creative testing workflows
  • Ability to think in systems, not just single assets
  • Comfortable with challenging ideas and being challenged
  • Fluent in English
  • EU-based and available for full-time collaboration
Benefits
  • A yearly educational budget to invest in improving your knowledge in the digital and mobile marketing field
  • You will work side-by-side with the two co-founders and a team of experts, gaining invaluable insights on how to successfully grow a business and delivering amazing app marketing campaigns
  • You will be joining an early stage, high-growth mobile app marketing agency with possibilities to contribute first-hand to our success
  • As part of the core-growth team, you will be having a chance to define your career path and grow with us as we keep expanding our business
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingapp marketingcreative directioncreative testingPaid UAUGC creationvisual designadvertising asset designdata analysiscreative frameworks
Soft Skills
collaborationcreativityproblem-solvingcommunicationadaptabilitycritical thinkingattention to detailquality assurancestrategic thinkingfeedback acceptance