Senior Brand Marketing Manager

Replit

Senior Brand Marketing Manager responsible for driving Replit's brand strategy and creative campaigns in a high-growth tech environment. Collaborating across teams to enhance brand narrative and market presence.

Posted 6/11/2026full-timeFoster City • California • 🇺🇸 United StatesSenior💰 $160,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Lead brand campaigns end to end: Conceive, build, and execute integrated brand campaigns (awareness, cultural moments, product narrative arcs) from brief to launch to measurement
Creative Campaign Strategy & Execution: Own the strategy & execution of 360 creative campaigns, ensuring strong briefs, clear processes and exceptional execution.
Strategy & Planning: Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals.
Shape the brand narrative: Translate complex AI and product capabilities into clear, emotionally resonant stories that resonate with both technical and non-technical consumer audiences
Partner with Creative: Work closely with creative, design, production, and copy to ensure all brand outputs are high-craft and on-strategy; you should have a strong enough creative eye to push the work
Cultural marketing: Identify the right cultural moments, communities, and collabs that can expand Replit's reach and relevance without feeling forced
Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement.

Requirements

What you’ll need

8+ years of brand marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building and evolving brands that people care about
Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions.
AI-native: actively using AI tools to scale your creative and strategic output; you're not just aware of them, you're using them daily
Impeccable creative judgment: you know great work when you see it, you know how to brief for it, and you're not afraid to push back when it misses
Deep understanding of how brand connects to business outcomes; you can speak fluently about awareness funnels, brand health tracking, and the long game of building trust at scale
Strong narrative instincts: you can find the insight, build the arc, and land the message for any audience
Comfort operating in ambiguity and at speed; you don't need committee consensus to make smart decisions
Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. Can stay calm under pressure
Outstanding commercial understanding & strong data and analytical skills
Experience in data-led decision making; ability to interpret extensive data and identify the opportunities for growth and optimization
Excellent organizational skills to balance many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiency.

Benefits

Comp & perks

Competitive Salary & Equity
401(k) Program with a 4% match (*US Only*)
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Flexible Time Off (FTO) + Holidays
Commuter Benefits (*In-Office Only*)
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set-Up Reimbursement (*In-Office Only*)
Quarterly Team Gatherings
In Office Amenities (*In-Office Only*)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand marketingcampaign strategycreative executionG2M plansdata-led decision makingnarrative developmentAI tools usagebrand health trackingaudience growth strategiesorganizational efficiency

Soft Skills

leadership presenceinterpersonal skillscreative judgmentdecision makinginfluencemotivationcalm under pressureorganizational skillsstrategic thinkingadaptability