Senior Consumer Insights Research Manager

Replit

Senior Consumer Insights Research Manager leading consumer insights and research at Replit. Defining research agendas, conducting studies, and synthesizing insights for strategy.

Posted 6/11/2026full-timeFoster City • California • 🇺🇸 United StatesSenior💰 $160,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Own the consumer insights agenda: Define the insights and research roadmap across Consumer and Brand Marketing,
Design and run primary research: Lead end-to-end qualitative and quantitative studies, including brand tracking, focus groups, in-depth interviews, surveys, creative concept tests
Build the brand tracking program: Stand up Replit's brand health tracking program, measuring awareness, consideration, perception, and NPS
Fast-turnaround pulse research: Run quick-turn surveys and intercepts to answer pressing campaign, product, and messaging questions on tight timelines
Synthesize and communicate insights: Translate complex data into clear, compelling, and actionable findings for audiences ranging from ICs to the exec team
Competitive and market intelligence: Track perception of competing platforms and AI tools; identify shifts in user sentiment and emerging competitor narratives before they become problems
Build the research muscle: Establish methodologies, templates, and tooling that let the broader team run faster and smarter research over time

Requirements

What you’ll need

8+ years of consumer insights or market research experience within consumer tech, B2C, or AI-adjacent companies
Demonstrated ability to design and execute both qualitative and quantitative research end to end, from recruitment and methodology design through analysis and presentation
Experience standing up or significantly scaling a research function, not just executing inside an established one
Strong analytical skills: comfort with survey platforms, statistical significance, and basic data analysis; you can run a crosstab and know when to call a difference real vs. noise
AI-native: actively using AI tools to scale research output, accelerate synthesis, or surface patterns
Impeccable communication and storytelling: you can turn a dense research deck into a one-pager that changes how the team thinks about a decision
Comfort working in fast-paced, ambiguous environments; you can scope a study, run it, and deliver findings in days not weeks
Experience with brand health tracking, competitive perception research, and campaign/creative effectiveness measurement studies

Benefits

Comp & perks

Competitive Salary & Equity
401(k) Program with a 4% match (*US Only*)
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Flexible Time Off (FTO) + Holidays
Commuter Benefits (*In-Office Only*)
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set-Up Reimbursement (*In-Office Only*)
Quarterly Team Gatherings
In Office Amenities (*In-Office Only*)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

consumer insightsmarket researchqualitative researchquantitative researchbrand trackingdata analysisstatistical significancesurvey designcompetitive perception researchcampaign effectiveness measurement

Soft Skills

analytical skillscommunicationstorytellingadaptabilityproblem-solvingsynthesis of insightscollaborationtime managementcritical thinkingpresentation skills