Brand & Creative Strategy Lead

Replit

Brand & Creative Strategy Lead shaping Replit’s brand strategy and creative direction. Lead initiatives that connect brand, product, and marketing into a unified narrative.

Posted 4/28/2026full-timeFoster City • California • 🇺🇸 United StatesSenior💰 $200,000 - $235,000 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve Replit’s brand positioning, narrative, and messaging architecture
Translate company and product strategy into clear audience frameworks, value propositions, and communication principles
Establish and maintain the strategic foundation for how Replit is understood across key audiences and markets
Develop and lead creative briefs that articulate objectives, audience, insight, and strategic direction
Ensure consistency of positioning and messaging across System, Scale, Story, and Services
Partner with Strategy, Design, Product, and Marketing to align brand, product, and go-to-market narratives
Guide the development of campaigns, launches, and key initiatives from a strategic perspective
Provide direction and feedback on work to ensure it aligns with brand strategy and positioning
Partner with external agencies on strategy, positioning, and campaign direction
Identify opportunities to strengthen differentiation, clarity, and relevance in the market
Drive alignment across stakeholders, ensuring all work ladders up to a coherent brand and business narrative

Requirements

What you’ll need

7–9+ years of experience in brand strategy, creative strategy, or integrated campaign roles; working at a top-tier creative agency or equivalent environment
Strong experience developing brand positioning, messaging frameworks, and campaign strategy
Ability to translate complex product and business concepts into clear, compelling narratives
Experience working across product, marketing, and brand teams
Strong writing and communication skills
Ability to think both strategically and executionally
Strong presentation skills and ability to influence senior stakeholders
Experience working with external agencies and cross-functional teams

Benefits

Comp & perks

💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🚗 Commuter Benefits
📱 Monthly Wellness Stipend
🧑‍💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
☕ In Office Amenities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategycreative strategyintegrated campaign developmentmessaging frameworkscampaign strategynarrative developmentaudience frameworksvalue propositionscreative briefsstakeholder alignment

Soft Skills

strong writing skillscommunication skillsstrategic thinkingexecutional thinkingpresentation skillsinfluencing skillscollaborationfeedback provisioncreative directiondifferentiation identification