Director, Demand Generation

Replicant

Director of Demand Generation at Replicant, leading marketing pipeline strategies using AI. Engaging target buyers and driving measurable ROI across digital and field channels.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesLead💰 $175,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Own Replicant’s marketing-led pipeline number: Define the strategy, programs, and budget that deliver predictable growth aligned with business goals.
Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages.
Partner closely with Sales, BDR, and RevOps leadership to align on targets, pipeline forecasting, lead scoring, routing, and reporting
Set priorities and coach the team: Provide strategic guidance, setting KPIs, and creating accountability for campaign quality, conversion rates, and pipeline health.
Be a player-coach: While leading strategically, you’re comfortable stepping in to model excellence to help the team move faster and smarter.
Partner with Corporate Marketing and Product Marketing teams: Ensure messaging and campaigns are unified across all touchpoints and aligned to buyer needs.

Requirements

What you’ll need

Proven leader with 6+ years of B2B SaaS marketing experience and 2+ years managing multi-function demand teams (Digital Demand Gen, ABM, and/or Field); ideally within data, AI, or enterprise technology.
You have a track record of driving measurable pipeline growth. You’ve built and scaled marketing systems that directly contribute to revenue, not just leads.
Strategic operator and coach. You’re comfortable rolling up your sleeves and can operate in a fast-moving startup environment, but you’re also skilled at setting vision, creating clarity, and empowering teams to execute with accountability and alignment.
Deep understanding of the full funnel from awareness to opportunity, including how to execute, measure, and optimize each stage.
Analytical and data-fluent. Comfortable interpreting pipeline metrics, salesforce data, and ROI dashboards to drive decisions and communicate impact.
Collaborative, business-minded marketer. You build trusted partnerships with GTM and Exec teams, and thrive in a fast-paced, high-growth environment.

Benefits

Comp & perks

In-person connection that counts: company-wide offsites and smaller team gatherings designed to make remote work feel personal
Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them
Remote by design: We’re distributed — no guilt about life events, we trust you to manage your calendar
Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being
Compensation that matches your impact: competitive salaries in the company you’re helping to build
Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS marketingdemand generationaccount-based marketing (ABM)pipeline growthmarketing systemsperformance metricslead scoringcampaign qualityconversion ratesdata analysis

Soft Skills

leadershipstrategic guidancecoachingcollaborationaccountabilityvision settingclarity creationempowermentcommunicationadaptability