Senior Customer and Product Marketing Manager

Replicant

Senior Product & Customer Marketing Manager at Replicant driving industry positioning and go-to-market storytelling. Collaborate with teams to strengthen customer engagement and retention.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop industry messaging, solution positioning, and use-case narratives aligned with Replicant’s platform and product strategy. Create vertical-focused content and sales materials that support pipeline generation, expansion opportunities, and strategic customer conversations.
Lead cross-functional launch planning and execution, including enablement, GTM coordination, and post-launch optimization. Partner closely with Product, Sales, Engagement Managers, and Marketing to drive adoption across existing customers and successfully launch new solutions.
Build and manage customer advocacy initiatives, including customer references, external case studies, internal “pocket stories,” and customer proof points that support Sales and Marketing efforts.
Plan and support customer-facing programs, events, and customer speaking opportunities designed to strengthen customer relationships, engagement, retention, and expansion.
Partner with Sales and Marketing to prepare customers for sales calls, events, and strategic conversations. Ensure customer stories and insights are effectively integrated into go-to-market initiatives.
Partner with Brand and Demand Generation to amplify customer and industry narratives across campaigns, launches, and GTM programs. Build content that supports awareness, credibility, pipeline generation, and customer engagement.
Translate technical and product capabilities into clear customer narratives, industry messaging, and sales content that resonate with technical and business audiences. Partner with Product, Solutions, and GTM teams to communicate complex technology in a credible, customer-focused way.

Requirements

What you’ll need

Passion for customer storytelling, product marketing, and creating impactful go-to-market programs.
5+ years of experience in Product Marketing, Customer Marketing, or Solutions Marketing roles within SaaS, AI, or Contact Center technology.
Strong experience developing industry messaging, customer stories, and sales enablement content.
Proven ability to work cross-functionally with Sales, Engagement Manager, and Marketing teams.
Ability to translate complex technical concepts into customer narratives
Excellent verbal and written communication skills with a strong customer-facing presence.
Experience supporting customer advocacy programs, customer events, and reference management.
Strong organizational and project management skills with the ability to manage multiple priorities.
Data-driven mindset with the ability to identify opportunities that support retention, expansion, and pipeline growth.
Ability to thrive in a collaborative, fast-moving environment with strong ownership and accountability.

Benefits

Comp & perks

In-person connection that counts: company-wide offsites and smaller team gatherings designed to make remote work feel personal
Tech & learning stipend: Conferences, books, courses — interested? We’ll fund them
Remote by design: We’re distributed — no guilt about life events, we trust you to manage your calendar
Health & wellness: Flexible vacations, paid sabbatical after 5 years, comprehensive benefits, plus a stipend to support your physical and mental well-being
Compensation that matches your impact: competitive salaries in the company you’re helping to build
Equity with upside: We believe in shared ownership—You’ll own a real piece of a fast-growing AI company

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcustomer marketingsolutions marketingsales enablement contentcustomer advocacy programscustomer eventsreference managementgo-to-market programsdata-driven mindsetpipeline growth

Soft Skills

customer storytellingcross-functional collaborationverbal communicationwritten communicationorganizational skillsproject managementability to manage multiple prioritiesownershipaccountabilityadaptability