Product Marketing

• Build tailored GTM strategies that extend Replicant’s core positioning into differentiated industry and solution narratives
• Create top-of-funnel assets and comprehensive sales materials that enable deep conversations with prospects
• Conduct market research, track competitor moves, and lead win/loss analysis.
• Produce battlecards, positioning insights, and recommendations that strengthen deal execution
• Build market insights to keep the organization grounded in customer and market needs
• Develop segmentation strategies that inform roadmap prioritization and GTM focus
• Turn insights into actionable guidance for Product, Sales, and Marketing
• Lead cross-functional launch planning and execution—from market validation to messaging, GTM strategy, enablement, and post-launch optimization
• Translate product capabilities into value-driven stories that resonate with buyers and users
• Partner with Marketing, Demand Gen, and Brand to amplify market narratives across the right channels
• Build content that drives awareness, consideration, and wins: blog posts, one-pagers, webinars, presentations, and more

Product Marketing Manager

Senior Product Marketing Manager

Director of Product Marketing

GTM Enablement Partner

Senior Director of Product Marketing