Lifecycle Campaign Manager, Commercial

Rentokil Pest Control North America

Lifecycle Campaign Manager developing customer lifecycle strategies to maximize lifetime value. Overseeing marketing from journey mapping to reporting for a global pest control leader.

Posted 4/22/2026full-timeRemote • Tennessee • 🇺🇸 United StatesMid-LevelSenior💰 $94,100 - $115,200 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive customer lifecycle strategy aimed at maximizing customer lifetime value
Oversee all aspects of lifecycle marketing, from journey mapping and deployment to reporting and optimization
Utilize personalized, 1:1 communication strategies to drive retention and business growth across defined customer roadmaps
Monitor engagement signals and deploy intervention strategies for at-risk accounts
Act as a strategic partner to MarTech teams to ensure seamless execution within Salesforce and Hubspot
Map the end-to-end customer journeys to ensure seamless onboarding and consistent engagement across channels
Develop logic for tailored communications based on industry verticals, service types, and user personas
Design adoption and advocacy programs that drive product utilization and transform clients into brand advocates
Track and report on lifecycle metrics, identifying gap-closing measures to meet retention targets
Translate complex campaign results into actionable business insights for leadership presentations

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or a related field or equivalent years of experience
5 or more years of experience in CRM, Lifecycle, or Retention Marketing is required
Strong understanding of Salesforce and Marketing Automation platforms (SFMC/Hubspot)
Proven ability to evaluate consumer data to drive measurable business gains
Experience with Google Analytics, Workfront, and Microsoft Office preferred
No sponsorship or OPT available.

Benefits

Comp & perks

Start Day 1 for Full-Time Colleagues - No Waiting Period!
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
401(k) retirement plan with company-matching contributions
Vacation days & sick days
Company-paid holidays & floating holidays
Tuition Reimbursement benefits (for FT Colleagues)
Professional and Personal Growth
Training and development programs available
A company mindset that prioritizes health, safety, and flexibility

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMLifecycle MarketingRetention MarketingData AnalysisCampaign ManagementCustomer Journey MappingPersonalization StrategiesMetrics TrackingReportingOptimization

Soft Skills

Strategic PartnershipCommunicationProblem SolvingAnalytical ThinkingPresentation Skills