Director of Demand Generation

Rentable

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Architect Multi-Channel Growth: Build demand gen and ABM programs that drive pipeline across key segments and buying committees.
  • Targeting & Playbooks: Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.
  • Innovation: Continually test new channels and audiences to identify growth opportunities and increase efficiency.
  • Conversion Optimization: Partner with Web and Product Marketing to optimize the website, CTAs, and campaign messaging for maximum resonance.
  • Rapid Iteration: Run fast experimentation cycles on creative and tactics based on data and sales feedback.
  • Pipeline Ownership: Own ROI and velocity reporting, delivering actionable insights to executive stakeholders.
  • Infrastructure & Ops: Collaborate with Marketing & RevOps to manage attribution, lead scoring, and tracking systems.
  • Budget & Strategy: Manage spend and forecasting, sharing performance learnings to refine the broader GTM strategy.

Requirements

  • 5+ years of experience in B2B marketing, with a focus on demand generation and customer acquisition.
  • Experience in a high-growth startup or technology company is strongly preferred.
  • Solid expertise in 2+ growth channels or surface areas (e.g., outbound, ABM, paid, SEO, lifecycle, partnerships)
  • Systems-oriented, execution-biased, and comfortable making high-conviction decisions with imperfect data.
  • Deep understanding of marketing automation platforms, CRM systems, and other marketing technologies (Hubspot, Salesforce, SEPs, AI GTM, etc.)
  • Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership
Benefits
  • Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
  • Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise.
  • Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
  • Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
  • Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
  • Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
  • Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketing (ABM)conversion optimizationpipeline managementattributionlead scoringcampaign managementdata analysisgrowth marketingcustomer acquisition
Soft Skills
collaborationcross-functional planningdecision makinginnovationexecution biasadaptabilitycommunicationstrategic thinkingproblem solvingstakeholder management