Renmoney

Lifecycle Manager

Renmoney

contract

Posted on:

Location Type: Remote

Location: Russia

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About the role

  • Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app - from onboarding through win-back.
  • Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize at scale.
  • Build and operate in Customer.io (or similar): journeys, data requirements, QA, frequency caps, and governance.
  • Run an experimentation program (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.
  • Measure and report performance: cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.
  • Collaborate with Product, Data, Growth to align messaging, data quality, and regulatory needs.
  • Write and edit channel-ready copy and provide clear briefs to content/design; maintain tone of voice and brand standards.
  • Maintain operational excellence: naming conventions, event/attribute hygiene, deliverability, and preference management.

Requirements

  • 2+ years in Lifecycle/CRM/Retention or Growth Marketing (fintech or financial services is a plus).
  • Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo).
  • Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
  • Excellent written English with copywriting and editorial ability for short- and long-form communications.
  • Solid project management, stakeholder communication, and cross-functional collaboration skills.
  • Nice to Have: Experience with mobile engagement, WhatsApp Business, and deliverability best practices; Knowledge of experiment design and statistical interpretation; Familiarity with attribution (e.g., AppsFlyer); Understanding of the Nigerian consumer landscape.
Benefits
  • Remote work from anywhere in the world
  • Performance bonus, paid vacations and day-offs, personal development plan
  • Ownership of a core growth lever within a collaborative, data-driven team
  • Modern marketing technology stack and support from Product, Data, and Design.
  • Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary
  • Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
  • Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRMretention marketinggrowth marketingsegmentation frameworksA/B testingmultivariate testingdata analysiscopywritingexperiment design
Soft Skills
analytical skillsproject managementstakeholder communicationcross-functional collaborationwritten communicationeditorial abilityoperational excellence