Performance Marketing Lead

RemoteStar

Performance Marketing Lead responsible for planning and optimizing digital marketing campaigns. Collaborating across teams to drive customer acquisition and revenue growth at a fast-growing Ad-tech startup.

Posted 5/18/2026full-timeRemote • 🇮🇳 IndiaSeniorWebsite

About the role

Key responsibilities & impact

Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads
Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies
Design and run A/B tests on creatives, messaging, landing pages, and audience segments
Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns
Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV
Identify high-performing audience segments and scale winning campaigns
Conduct keyword research, audience segmentation, and competitor benchmarking
Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments
Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET
Monitor funnel performance and attribution models across channels
Prepare weekly and monthly performance reports with actionable insights
Identify opportunities to improve conversion funnels and campaign efficiency
Collaborate with design and content teams to develop high-performing ad creatives
Provide data-driven creative briefs based on campaign insights
Work with product and CRO teams to optimize landing pages and improve conversion rates

Requirements

What you’ll need

2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success.
B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).
Strong expertise in Meta Ads Manager (Facebook & Instagram)
Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)
Experience managing campaigns on Microsoft Advertising (Bing Ads)
Strong understanding of campaign objectives, bidding strategies, and audience targeting
Experience with Google Analytics 4, Google Tag Manager, and tracking pixels
Strong analytical skills with proficiency in Excel / Google Sheets
Experience running A/B tests and interpreting campaign performance data

Benefits

Comp & perks

Work Type: Full Time

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementA/B testingaudience segmentationkeyword researchbidding strategiesconversion rate optimizationdata analysisperformance reportingtracking implementationretargeting strategies

Soft Skills

analytical skillscollaborationcommunicationproblem-solvingdata-driven decision making

Certifications

B.TechB.E.