RemoteStar

Backend Engineer

• Contribute to the development of cloud-native products and services.
• Learn and collaborate with the team to design and implement the product roadmap.
• Support cloud infrastructure deployments using our client's products, including troubleshooting and problem resolution.
• Continuously monitor and improve the performance, scalability, and reliability of our product line.

SMTS – Backend Engineer

Performance Marketing

• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads
• Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies
• Design and run A/B tests on creatives, messaging, landing pages, and audience segments
• Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns
• Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV
• Identify high-performing audience segments and scale winning campaigns
• Conduct keyword research, audience segmentation, and competitor benchmarking
• Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments
• Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET
• Monitor funnel performance and attribution models across channels
• Prepare weekly and monthly performance reports with actionable insights
• Identify opportunities to improve conversion funnels and campaign efficiency
• Collaborate with design and content teams to develop high-performing ad creatives
• Provide data-driven creative briefs based on campaign insights
• Work with product and CRO teams to optimize landing pages and improve conversion rates

Performance Marketing Lead

• Design and implement AI-powered features within the platform (e.g., automation, recommendations, copilots)
• Integrate LLMs and/or ML models into existing services and workflows
• Evaluate, select, and optimize AI tools, APIs, and frameworks for production use
• Collaborate with Product to translate business problems into AI-driven solutions
• Build and maintain scalable backend services to support AI functionality
• Profile, test, and optimize performance of AI-integrated systems
• Ensure reliability, security, and cost-efficiency of AI components in production
• Contribute to architecture decisions around AI integration and system design
• Partner with engineering teams to embed AI into existing applications without degrading stability

SMTS – Backend Engineer

Performance Marketing Lead

Ruby on Rails Developer, AI Focused