Product Marketing Manager
RemotePass
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteSalary
💰 $70,000 - $80,000 per month
Job Level
Mid-LevelSenior
About the role
- Conduct customer interviews to test messaging, validate pain points and uncover fresh insights that refine our positioning.
- Build and maintain the company’s central messaging house and positioning documents , ensuring consistency across all channels.
- Create compelling assets such as sales decks, competitive battle cards (e.g., “Us vs. competitiors”), product one-pagers, and case studies that equip our commercial teams to win.
- Lead all GTM strategy meetings for new product launches, coordinating closely with Product, Sales, and Marketing to ensure alignment and impact.
- Continuously monitor competitor messaging and G2 reviews to identify new differentiation opportunities and strategic insights.
- Work with the sales team to move conversations away from price by providing strong, defensible positioning and polished enablement tools that increase credibility and improve the opportunity-to-close-won ratio.
- Ensure innovative features generate the market “buzz” they deserve by translating complex engineering work into clear customer value.
Requirements
- 3–6 years of experience in Product Marketing within a B2B (ideally SaaS)
- Proven experience building GTM frameworks , messaging hierarchies and sales enablement assets driving tangible results
- Demonstrated success in building and structuring product marketing functions that drive measurable commercial impact
- Comfortable interviewing customers and synthesizing insights into actionable messaging
- Strong commercial mindset: understanding how positioning and enablement directly influence sales outcomes
- Skilled at working cross-functionally with Product , Sales , and Marketing
- Excellent written and verbal communication skills, with storytelling at the heart of everything you do
- Analytical and structured, yet creative in how you approach storytelling
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingGTM frameworksmessaging hierarchiessales enablement assetscustomer interviewsstorytellingcompetitive analysiscase studiessales decksproduct one-pagers
Soft skills
communicationanalytical thinkingcreativitycross-functional collaborationcustomer insight synthesiscommercial mindsetleadershiporganizational skillsstrategic thinkingproblem-solving