Marketing Associate
Teachers Pay Teachers
WordPress
Head of Lifecycle Marketing
Remote
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $179,300 - $302,600 per year
Job Level
Lead
About the role
- Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy.
- Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability.
- Design and optimize multi-channel lifecycle programs (email, in-app, push, SMS, communities, etc.) that drive measurable impact.
- Partner with Product, Data, and Growth to deliver personalized, customer-centric experiences.
- Develop segmentation and targeting strategies to increase engagement, reduce churn, and grow LTV.
- Establish KPIs and ensure continuous testing, measurement, and iteration of lifecycle initiatives.
- Champion automation, personalization, and data-driven decision-making across the lifecycle function.
Requirements
- Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment.
- Expertise in building and scaling customer lifecycle programs across multiple channels.
- Strong analytical skills with a track record of leveraging data to inform strategy and execution.
- Experience managing and scaling high-performing teams with a focus on ownership and accountability.
- Deep understanding of customer segmentation, messaging, and personalization at scale.
- Entrepreneurial mindset with a balance of creative vision and operational rigor.
- Passion for innovation and elevating the digital customer experience.
- Writes and speaks fluent English.
- It's not required to have experience working remotely, but considered a plus.
Benefits
- work from anywhere
- flexible paid time off
- flexible working hours (we are async)
- 16 weeks paid parental leave
- mental health support services
- stock options
- learning budget
- home office budget & IT equipment
- budget for local in-person social events or co-working spaces
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingCRM marketingretention marketingmulti-channel programssegmentation strategiesdata-driven decision-makingKPI establishmentautomationpersonalizationanalytical skills
Soft skills
leadershipmentoringinnovationaccountabilityentrepreneurial mindsetcreative visionoperational rigorcommunicationteam managementcustomer-centric focus
