Senior Analyst, Marketing Analytics

Remote

. Lead the development and refinement of attribution models that capture the value of Marketing and various TOFU streams, ensuring a holistic view of the customer journey.

Posted 5/12/2026full-timeRemote • 🏈 Anywhere in North AmericaSenior💰 $52,600 - $147,950 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead the development and refinement of attribution models that capture the value of Marketing and various TOFU streams, ensuring a holistic view of the customer journey.
Establish the framework for measuring all marketing channels. Build robust reporting for Share of Voice, organic reach, and brand sentiment to balance our performance marketing focus.
Drive the annual and quarterly planning process for marketing investments, providing data-backed recommendations on budget allocation.
Build and maintain projected Lifetime Value (LTV) models to guide acquisition and retention strategies, ensuring high-quality signals are fed back into ad platforms.
Analyse the B2B funnel from initial awareness to closed-won revenue, identifying friction points and white-space opportunities for the growth team.
Act as the guardian of marketing data. Partner with RevOps to ensure data flowing from HubSpot and Salesforce remains the "single source of truth."
While this role may not have initial direct reports, you will act as a technical lead, mentoring senior analysts and setting the standard for analytical excellence across the team.

Requirements

What you’ll need

Extensive experience in marketing analytics, specifically within B2B SaaS or high-growth enterprise environments.
Proven track record of designing and driving attribution modeling (Multi-touch) for Marketing and other Top-of-the-Funnel (TOFU) streams.
Deep understanding of non-paid focus areas; experience building reporting for organic growth, brand health, and Share of Voice (SoV).
Experienced and confident in operating across the full technical stack from Snowflake to Dbt and BI tools.
Experience navigating CRM and automation systems (Salesforce, HubSpot) and modern BI tools (Sigma, Tableau, or Looker).
The ability to command a room of executives, translating complex data structures into a clear narrative.
Professional fluency in written and spoken English.
Demonstrates strong automation and AI capabilities.
Writes and speaks fluent English.
It's not required to have experience working remotely, but considered a plus.

Benefits

Comp & perks

work from anywhere
flexible paid time off
flexible working hours (we are async)
16 weeks paid parental leave
mental health support services
stock options
learning budget
home office budget & IT equipment
budget for local in-person social events or co-working spaces

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing analyticsattribution modelingdata analysisLifetime Value (LTV) modelingreportingautomationAI capabilitiesB2B funnel analysisbudget allocationdata-backed recommendations

Soft Skills

mentoringanalytical excellencecommunicationexecutive presentationnarrative translation