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About the role
Key responsibilities & impact- Build and manage Ideal Customer Profile (ICP) audiences within ABM platform
- Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google.
- Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates.
- Develop and implement search and social strategies, including audience targeting and sizing recommendations.
- Conduct daily and weekly pacing audits, quarterly deep-dive health checks, and ongoing A/B testing.
- Oversee listing descriptions and review collection campaigns on platforms like Gartner Digital Markets.
Requirements
What you’ll need- 6+ years of experience in B2B performance marketing, specifically managing $3M+ annual budgets across paid search and social.
- Advanced knowledge of Clay, ZoomInfo, HubSpot, Salesforce, Meta ads manager and LinkedIn Campaign Manager.
- Expertise in UTM architecture, conversion tracking installation, and data-driven decision-making.
Benefits
Comp & perks- work from anywhere
- flexible paid time off
- flexible working hours (we are async)
- 16 weeks paid parental leave
- mental health support services
- stock options
- learning budget
- home office budget & IT equipment
- budget for local in-person social events or co-working spaces
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B performance marketingconversion trackingA/B testingaudience targetingdata-driven decision-makinglead data enrichmentsearch strategiessocial strategiesintent data analysisbudget management