Program Foundation: Define and build the PLG framework, including the tracking of North Star metrics, identifying "Aha!" moments, and establishing a rigorous experimentation culture.
Product Collaboration: Work closely with the Product team to optimize the onboarding flow, reduce Time-to-Value (TTV), and build in-app triggers that drive virality and expansion.
Lifecycle Mastery: Partner with Marketing to build automated, behavior-based messaging (email, push, in-app) that nudges users toward key activation milestones.
RevOps & Data Integrity: Collaborate with RevOps to ensure our tech stack (e.g., Segment, Mixpanel, HubSpot/Salesforce) captures the right data to trigger sales-assist motions (PQLs) when a self-serve user is ready to upgrade.
Experimentation: Run continuous A/B tests on pricing pages, sign-up flows, and gated content to maximize conversion rates.

Requirements

4+ years of experience in Growth Marketing, Product Management, or Growth Operations—ideally within a SaaS environment.
Analytical Rigor: You are comfortable in SQL or data visualization tools (Tableau/Looker) and can tell a story with numbers.
Technical Fluency: You understand how APIs, webhooks, and tracking pixels work. You speak the language of "Product" and "Engineering."
The "Growth Mindset": You are comfortable failing fast. You’d rather run 10 small tests than spend six months building one "perfect" feature.
Cross-Functional Leadership: You know how to influence teams that don't report to you to get growth experiments on the roadmap.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLdata visualizationA/B testingbehavior-based messagingproduct managementgrowth marketinggrowth operationsdata analysisAPIwebhooks

Soft Skills

analytical rigorcross-functional leadershipgrowth mindsetinfluencingcollaborationcommunicationexperimentationadaptabilityproblem-solvingstorytelling