Remote

Creative Lead

Remote

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $185,000 per year

Job Level

Senior

About the role

  • Own messaging for performance marketing
  • Develop clear, differentiated messaging frameworks for paid campaigns
  • Translate complex global employment products into simple, compelling hooks
  • Continuously refine positioning based on performance data and audience insight
  • Concept high-impact campaign ideas for paid channels (social, search, display, video)
  • Create scalable creative concepts — not one-off ads
  • Build testing roadmaps grounded in strong hypotheses, not guesswork
  • Ensure performance creative strengthens Remote’s brand, not dilutes it
  • Balance clarity and conversion with distinctiveness and memorability
  • Partner with brand and content teams to maintain a consistent voice across all channels
  • Work with designers, writers, and external partners to bring ideas to life
  • Provide clear creative direction and feedback to ensure quality and consistency
  • Oversee multiple campaigns and iterations at speed
  • Establish repeatable systems for ideation, testing, and iteration
  • Use data to inform decisions without losing creative instinct
  • Scale what works while continuously exploring new directions
  • Integrate AI tools into the creative process to increase speed and output
  • Maintain a high bar for quality, taste, and originality
  • Partner with growth, product marketing, brand, and analytics teams
  • Align on priorities, audiences, and performance goals
  • Influence stakeholders with strong creative conviction and clear rationale

Requirements

  • 7–10+ years of experience in creative, brand, or performance marketing roles
  • Proven ability to develop high-performing ad creative and campaign ideas
  • Strong copy and messaging instincts — you know how to write hooks that convert
  • Deep understanding of paid channels and how creative drives performance
  • Ability to think in systems: testing, iteration, and scaling what works
  • Strong creative judgment — you know what stands out and what gets ignored
  • Experience collaborating with designers and creative teams to execute ideas
  • Comfort using data to inform creative decisions without becoming purely reactive
  • A clear perspective on how AI is changing creative production
Benefits
  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingmessaging frameworkscampaign ideascreative directiondata analysistesting roadmapscopywritingad creative developmentAI integrationiteration
Soft Skills
creative judgmentcollaborationcommunicationinfluenceproblem-solvingstrategic thinkingadaptabilityattention to detailleadershipinsight-driven decision making