Remote

Senior Field Marketing Manager, SMB

Remote

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $48,850 - $164,800 per year

Job Level

Senior

About the role

  • Serve as the dedicated marketing liaison to the SMB Sales leadership, translating regional priorities, account needs, and revenue goals into cohesive, data-driven field marketing strategies and actionable execution plans.
  • Own and continually refine the US SMB marketing strategy, ensuring a clear, localized plan that effectively reaches target audiences and aligns with overarching commercial objectives.
  • Drive and execute measurable demand and field marketing programs across all SMB Industry Segments to ensure robust MQL and sales opportunity pipeline creation. This includes comprehensive activities such as digital performance marketing (in collaboration with teams), targeted outbound programs, executive dinners/roundtables, account-specific events, regional campaigns, and targeted account programs.
  • Oversee and optimize targeted sales enablement and nurturing programs, including post-event follow-up campaigns, automated nurture tracks, direct mail, effectively leveraging product and solutions marketing content.
  • Collaborate with the Customer Success and Customer Solutions teams to develop compelling local case studies and testimonials that support sales and marketing initiatives.
  • Establish clear Marketing KPIs, rigorously track and analyze performance data, and report results to senior stakeholders, continually using insights to develop and optimize the effectiveness of all marketing activities.
  • Support regional brand awareness creation and maintain close collaboration with the Communications/PR team to ensure message consistency and amplify local success stories.

Requirements

  • Several years of relevant experience in B2B marketing, preferably within a high-growth environment, with a proven track record in field marketing or demand generation
  • Demonstrated success in creating significant results on sales opportunity pipeline creation through a mix of marketing activities highly aligned with sales goals
  • Deep understanding of the SMB segment and relevant experience within the Start-up, SaaS, HR-tech, or Fintech space
  • Expertise in modern marketing tactics and the ability to leverage them to create sustainable lead generation streams
  • Strong financial acumen, including structured planning, budget management skills, and an ROI-driven mindset
  • Exceptional proactive, self-starter approach and a relentless focus on high delivery and practical execution
  • Proven ability to collaborate effectively with numerous internal and external stakeholders (Sales, Product, Partners, etc.)
  • Possesses a strong growth mindset where agility is a core principle of your work style.
  • Knowledge of HubSpot, Salesforce, or similar software, and experience with Growth Marketing methodologies.
  • Native proficiency in English (written and verbal communication)
  • It's not required to have experience working remotely, but considered a plus.
Benefits
  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingfield marketingdemand generationlead generationmarketing KPIsbudget managementdata analysissales enablementdigital performance marketingtargeted outbound programs
Soft Skills
collaborationproactiveself-starterhigh delivery focuspractical executiongrowth mindsetcommunicationstakeholder managementagilityresults-oriented