Remote

Data Analyst

Remote

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $51,100 - $172,550 per year

Job Level

Mid-LevelSenior

Tech Stack

PythonSQL

About the role

  • Track and analyze the B2B marketing funnel (lead generation → MQL → SQL → opportunity → revenue) to identify drop-off points and performance trends at a granular level for paid advertising.
  • Develop or refine multi-touch attribution models to evaluate channel impact across the buyer journey.
  • Good understanding of paid as an acquisition channel and the technical setup behind signal/conversion architecture
  • Build and maintain projected lifetime value (LTV) models to forecast the long-term revenue potential of different customer segments and acquisition channels and send signals back to ad platforms
  • Build and maintain dashboards in tools like Sigma, Clarisights
  • Support paid marketing budget allocation and pipeline forecasting using historical data and predictive modeling.
  • Partner with RevOps to ensure CRM and marketing automation data integrity (e.g., HubSpot, Salesforce, Marketo, Pardot).
  • Translate analytics insights into business recommendations for marketing and sales leaders.

Requirements

  • Bachelor’s degree in Marketing, Statistics, Business Analytics, Economics, or related field.
  • 3–5 years (for manager) experience in marketing analytics, preferably in a B2B SaaS or enterprise environment.
  • Strong understanding of the B2B marketing funnel and key metrics (MQLs, SQLs, pipeline, CAC, LTV, etc.).
  • Proven experience developing or applying projected LTV models to guide marketing investment and retention strategies.
  • Solid SQL and Excel skills; familiarity with Python or R for data analysis a plus.
  • Experience working with CRM and marketing automation platforms (Salesforce, HubSpot)
  • Proven ability to present insights clearly to non-technical stakeholders.
  • Writes and speaks fluent English
  • It's not required to have experience working remotely, but considered a plus
Benefits
  • work from anywhere
  • flexible paid time off
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing analyticsmulti-touch attribution modelsprojected lifetime value (LTV) modelsSQLExcelPythonRpredictive modelingdata analysisbudget allocation
Soft skills
communicationpresentation skillsanalytical thinkingcollaborationbusiness acumen