Creative Strategist

Remote Talent LATAM

Creative Strategist for an award-winning integrated marketing agency. Develop strategies and copy for paid social campaigns across platforms like Meta and TikTok.

Posted 7/31/2026full-timeRemote • 🇲🇽 MexicoMid-LevelSenior💰 $2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing creative strategies for paid social campaigns, with a strong focus on performance marketing and copywriting. Proficient in analyzing campaign metrics and optimizing creative content based on data-driven insights.

Highest-signal resume keywords

Creative Strategy DevelopmentPaid Social CopywritingCampaign Performance AnalysisAI Tools UtilizationClient-Facing Presentations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad CopywritingAudience Persona DevelopmentCreative Testing FrameworksPerformance MarketingCreative Optimization

Soft Skills

StorytellingCommunicationCollaboration

Tools & Technologies

Meta AdvertisingTikTok AdvertisingChatGPTClaudeGeminiMotionRunneth

Industry Keywords

Paid Social CampaignsMarketing Agency ExperienceFortune 500 BrandsConsumer BrandsCross-Functional Collaboration

About the role

Key responsibilities & impact

Develop creative strategies for paid social campaigns across Meta, TikTok, and emerging platforms.
Write compelling ad copy, including hooks, headlines, primary text, CTAs, and video scripts.
Build testing plans and creative experimentation frameworks.
Analyze campaign performance metrics (CTR, CVR, ROAS, Hold Rate, Thumbstop Rate) and translate insights into actionable recommendations.
Develop audience personas, messaging frameworks, and creative concepts.
Create and present client-facing performance and strategy presentations.
Write creative briefs for designers, editors, and creative teams.
Collaborate with media buyers, designers, and account managers to execute campaigns.
Utilize AI tools to accelerate research, ideation, copywriting, and creative iteration.
Stay current on paid social trends, platform updates, and competitor activity.

Requirements

What you’ll need

3+ years of experience in creative strategy and paid social copywriting.
Strong understanding of Meta and TikTok advertising.
Proven ability to analyze campaign performance and optimize creative based on data.
Experience developing creative testing frameworks and audience personas.
Experience building and presenting client-facing strategy decks.
Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or similar.
Excellent copywriting, storytelling, presentation, and communication skills.
Experience working in a marketing agency or fast-paced environment.
**Preferred Qualifications**
Experience working with Fortune 500 or consumer brands.
Familiarity with additional paid social platforms.
Experience with Motion/Runneth.
Strong understanding of performance marketing and creative optimization.
Experience collaborating with cross-functional creative and media teams.

Benefits

Comp & perks

Salary: $2,500 USD/month
Fully remote position (LATAM only).
Flexible Paid Time Off.
Company holidays, quarterly Recharge Days, and December holiday closure.
Ongoing learning and professional development opportunities.
Collaborative, inclusive, and supportive team culture.
Opportunity to work with leading global brands and innovative AI-driven marketing strategies.