Remote Talent LATAM

Media Buyer

Remote Talent LATAM

full-time

Posted on:

Location Type: Remote

Location: Mexico

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Salary

💰 $2,500 per month

About the role

  • Plan, launch, and manage Google Ads campaigns for automotive dealerships
  • Structure accounts using best practices for Search, Performance Max (PMAX), and Vehicle Listing Ads (VLA)
  • Develop scalable campaign frameworks designed to maximize lead generation and vehicle sales
  • Conduct keyword research focused on high-intent automotive search queries
  • Implement bidding strategies to maximize lead volume and campaign efficiency
  • Manage and optimize vehicle inventory feed campaigns
  • Build and optimize Vehicle Listing Ads (VLA) campaigns
  • Manage inventory-based Performance Max campaigns
  • Optimize campaigns to promote high-priority and in-stock vehicles
  • Monitor feed health and troubleshoot inventory feed issues
  • Continuously optimize campaigns to improve Cost Per Lead (CPL), conversion rates, and lead quality
  • Monitor search terms and implement negative keyword strategies
  • Test bidding strategies including Max Conversions, tCPA, and tROAS
  • Monitor impression share, competitor activity, and market trends
  • Analyze campaign performance and identify optimization opportunities
  • Track key metrics such as CPL, conversion rate, CPC, impression share, and lead volume
  • Provide data-driven insights and strategic recommendations to improve campaign results
  • Work closely with account managers and internal leadership on campaign strategy
  • Coordinate with creative teams on ad copy and campaign assets
  • Participate in internal performance reviews and strategy meetings

Requirements

  • Minimum 5 years of hands-on Google Ads experience
  • 3–5 years working with automotive dealerships or local service businesses (such as HVAC, home services, or similar industries)
  • Proven track record generating high-quality leads
  • Experience with Search campaigns, Performance Max (PMAX), Vehicle Listing Ads (VLA), and inventory-based campaigns
  • Experience managing large advertising budgets
  • Strong analytical and data-driven mindset
  • Excellent attention to detail and organizational skills
  • Hands-on experience using automation tools and strategies to optimize campaign performance, such as automated rules, Smart Bidding, scripts, or platforms like Optmyzr.
  • Advanced English Level
Benefits
  • 💼 Full-Time Position: M–F 9:00am - 5:00pm Pacific Time
  • 💵 Salary: $2,500/month USD
  • 🏠 PTO, Sick Days and U.S. federal holidays
  • 📄 Contract: Independent Contractor
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsSearch campaignsPerformance Max (PMAX)Vehicle Listing Ads (VLA)bidding strategieskeyword researchCost Per Lead (CPL)conversion ratesimpression sharedata analysis
Soft Skills
analytical mindsetattention to detailorganizational skillsdata-driven insightsstrategic recommendationscollaborationcommunication