Part Time Growth Marketing Specialist

Remote Choice

Growth Marketing Specialist managing performance marketing strategies for a new digital education platform. Focused on customer acquisition and optimizing the marketing funnel in the pre-launch phase.

Posted 7/29/2026part-timeRemote • 🇿🇦 South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong expertise in managing and scaling Meta advertising campaigns, with a focus on audience building, Pixel and Conversion API implementation, and driving customer engagement through effective marketing strategies.

Highest-signal resume keywords

Meta Ads Manager ExpertisePixel ImplementationConversion API (CAPI) ManagementAudience BuildingDirect-Response Copywriting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Meta Advertising Campaign ManagementAudience Building StrategyLookalike Audience StrategyCampaign Performance MonitoringCustomer Journey Management

Soft Skills

Excellent CommunicationCopywriting Skills

Tools & Technologies

CRM SystemsMarketing Automation Tools

Industry Keywords

Education MarketingCustomer EngagementRegistration Drive

About the role

Key responsibilities & impact

Manage and scale Meta advertising campaigns
Build and optimise custom audiences
Implement and manage Pixel and Conversion API (CAPI)
Monitor campaign performance
Own the complete customer journey from first interaction through to enrolment intent
Drive registrations

Requirements

What you’ll need

Strong expertise in Meta Ads Manager
Pixel and CAPI implementation
Audience building and lookalike strategy
Proven success in education
Excellent direct-response copywriting skills
Hands-on CRM and marketing automation experience

Benefits

Comp & perks

Growth opportunity
Flexible work arrangements