Marketing Executive – Lead Generation, Automation

Remote Choice

Demand Generation Manager at a digital agency, managing lead generation funnels and marketing automation. Responsible for optimizing campaigns and ensuring qualified leads are generated.

Posted 7/21/2026part-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B lead generation, marketing automation, and campaign performance analysis, with a strong focus on optimizing conversion rates and nurturing leads through effective communication strategies.

Highest-signal resume keywords

B2B Lead Generation FunnelsMarketing Automation PlatformsCRM ManagementEmail MarketingLanding Page Optimisation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

B2B CopywritingCampaign ReportingPerformance AnalysisLead NurturingConversion-Focused Campaigns

Tools & Technologies

CanvaMakeZapierWebflow

Industry Keywords

Demand GenerationLead CaptureWebinar PromotionNurture JourneysMarketing Assets

About the role

Key responsibilities & impact

Take ownership of the demand generation function
Plan and execute LinkedIn campaigns designed to generate qualified leads
Create email marketing campaigns and nurture sequences
Manage webinar promotion, registration journeys and post-event follow-up campaigns
Build and optimise landing pages, lead magnets and conversion pathways
Create marketing assets using Canva and publish website updates
Develop automated workflows connecting lead capture, CRM activity and follow-up communications
Monitor campaign performance, analyse data and continually optimise conversion rates
Ensure leads progress through appropriate nurture journeys
Work closely with the business owner to improve marketing performance

Requirements

What you’ll need

Experience in Building and optimising B2B lead generation funnels
Experience in Marketing automation platforms such as Make, Zapier or similar
Experience in CRM management and lead nurturing
Experience in Email marketing and behavioural automation
Experience in Landing page optimisation and conversion-focused campaigns
Experience in B2B copywriting
Experience in Canva
Experience in Website content management systems such as Webflow or similar
Experience in Campaign reporting and performance analysis

Benefits

Comp & perks

Remote Job
Flexible work arrangements
Professional development opportunities