Remote Choice

Google Ads Specialist

Remote Choice

full-time

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Build, launch, and manage campaigns across Search, Performance Max, Shopping, YouTube, and Display.
  • Audit existing accounts to identify quick wins and structural improvements.
  • Conduct keyword research, match type strategy, and search term analysis.
  • Write and optimise Responsive Search Ads, display ads, and YouTube ads.
  • Manage bidding strategies including Smart Bidding, Target CPA, Target ROAS, Maximize Conversions, and Manual CPC.
  • Monitor and optimise campaign performance daily.
  • Manage negative keyword lists and budget pacing to maintain spend quality.
  • Build audiences for RLSA, remarketing, and similar audiences.
  • Run A/B tests across ad copy, landing pages, bidding strategies, and targeting.
  • Set up and troubleshoot conversion tracking via Google Tag Manager and GA4.
  • Produce clear internal performance reports.
  • Provide weekly performance updates outlining results, issues, and next steps.
  • Proactively flag budget pacing issues, underperforming campaigns, and growth opportunities.
  • Collaborate with leadership on campaign strategy, offers, and performance goals.
  • Help define the agency’s Google Ads service offering, including: processes, SOPs, account structures, naming conventions.
  • Audit and onboard new Google Ads accounts.
  • Manage multiple client campaigns simultaneously while maintaining strong performance.

Requirements

  • Minimum 3 years managing Google Ads campaigns, ideally in an agency.
  • Hands-on experience with Search, Performance Max, Shopping, Display, and YouTube Ads.
  • Experience managing campaigns across multiple industries.
  • Proven ability to manage $50K–$100K+ monthly ad spend.
  • Strong knowledge of Google Ads bidding strategies including Target CPA, Target ROAS, Maximize Conversions, and Manual CPC.
  • Experience setting up and troubleshooting conversion tracking via GTM and GA4.
  • Strong keyword research, match type strategy, and search term analysis skills.
Benefits
  • Remote work (South Africa)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Adskeyword researchmatch type strategysearch term analysisResponsive Search Adsdisplay adsYouTube adsbidding strategiesconversion trackingA/B testing
Soft Skills
collaborationperformance monitoringreportingproblem-solvingstrategic planningcommunicationbudget managementauditingmulti-taskingproactive identification of issues