Acquisition and Customer Engagement Manager
Remote Choice
part-time
Posted on:
Location Type: Remote
Location: South Africa
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About the role
- Design and execute user acquisition strategies across digital channels including social media, referrals, partnerships, and targeted campaigns.
- Test, evaluate, and optimise growth initiatives such as referral programmes, incentives, and promotional activity.
- Identify new acquisition opportunities to increase app downloads and verified user sign-ups within a professional community.
- Work closely with marketing, product, and leadership teams to ensure acquisition activity aligns with business priorities.
- Build and manage relationships with influencers, brands, suppliers, perk providers, and potential corporate partners.
- Produce regular performance reports covering acquisition, engagement, retention, and website traffic.
- Analyse user journeys, activation funnels, and behavioural trends to identify optimisation opportunities.
- Support structured user communications relating to onboarding, app usage, promotions, and general enquiries.
- Work alongside internal stakeholders to ensure acquisition and engagement activity aligns with platform policies and regulatory requirements.
- Contribute to website content, SEO initiatives, and paid advertising activity to support growth objectives.
Requirements
- Proven experience in growth marketing, user acquisition, or customer engagement roles within apps or digital platforms.
- Strong analytical skills, with experience producing structured reports and translating data into actionable insights.
- Solid understanding of acquisition, engagement, and retention metrics.
- Excellent written and verbal communication skills.
- Comfortable working independently in a part-time capacity, with strong prioritisation skills.
- Experience within professional or regulated communities is an advantage.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketinguser acquisitioncustomer engagementdata analysisSEOreportingdigital marketingcampaign managementperformance metricsuser journey analysis
Soft Skills
analytical skillscommunication skillsprioritisation skillsrelationship managementindependent workcollaborationoptimisationproblem-solvingcreativityadaptability