Senior Product Marketing Manager

Remarcable

Senior Product Marketing Manager leading product marketing efforts for a B2B procurement platform. Responsible for product launches, messaging, and go-to-market strategies.

Posted 5/5/2026full-timeVancouver • 🇨🇦 CanadaSenior💰 CA$120,000 - CA$150,000 per yearWebsite

About the role

Key responsibilities & impact

Own product and feature launches including positioning, launch planning, enablement, and adoption campaigns.
Develop solution, product, and industry messaging and persuasive copy that resonates with contractors and suppliers.
Build competitive and market intelligence programs analyzing competitors, substitutes, and emerging technologies, and translate insights into sales enablement, positioning shifts, and roadmap input.
Partner with Product to deeply understand the roadmap and share insights for feature prioritization based on market opportunity and customer need.
Develop proof points through case studies, testimonials, and use-case content that demonstrate measurable value and customer ROI.
Create content that moves the funnel, supporting demand generation and sales.
Collaborate with Demand Generation to develop multi-channel marketing programs for strategic feature launches.
Analyze product adoption metrics and marketing performance to inform strategy and refine future GTM activities.
Conduct industry research, both qualitative and quantitative, do deliver meaningful proof and insights that inform our product strategy.
Travel at least 25% for conferences, customer meetings, and internal events.

Requirements

What you’ll need

3–5 years of experience in product marketing, ideally in B2B SaaS or a technical product environment
Strong track record leading launches from concept to rollout and beyond—driving measurable business impact
Exceptional written and verbal communication skills, with the ability to simplify complex topics into clear, audience-specific value propositions
Highly cross-functional and collaborative; experienced working with Product, Sales, CS, and Demand Gen to align and execute
Data-driven mindset—comfortable digging into usage metrics, market data, and campaign performance to refine your approach
Self-starter with strong project management skills and a bias for action
Experience in construction a plus

Benefits

Comp & perks

Medical, Dental, Vision, STD & Life Insurance (100% company‑paid for employees)
401(k) with company match
Bonus potential
Two weeks PTO in the first year

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinglaunch planningmarket intelligencesales enablementdemand generationdata analysisproject managementB2B SaaScopywritingcustomer ROI

Soft Skills

communicationcollaborationcross-functional teamworkself-starterdata-driven mindsetproblem-solvingorganizational skillsadaptabilityleadershipstrategic thinking