RELX

Director, Marketing

RELX

full-time

Posted on:

Location Type: Hybrid

Location: Dayton • Ohio • United States

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Salary

💰 $136,100 - $252,800 per year

Job Level

Lead

About the role

  • Leading execution of integrated marketing programs across webinars, digital advertising, and owned channels
  • Translating segment strategy into channel-specific plans that drive awareness, engagement, and pipeline
  • Driving consistency and quality across all campaign touchpoints and client experiences
  • Identifying opportunities to scale programs and improve efficiency across channels
  • Partnering with the Sr Director to align execution with strategic priorities
  • Defining the webinar strategy to drive audience engagement, pipeline generation, and market positioning
  • Establishing scalable webinar programs, series, and formats aligned to key personas and business priorities
  • Guiding topic selection, speaker strategy, and content direction in partnership with subject matter experts and sales
  • Leading planning frameworks, calendars, and performance goals while delegating day-to-day execution
  • Evaluating program performance and identifying opportunities to improve registration, attendance, and conversion
  • Aligning webinar programs with broader campaigns and account-based marketing initiatives
  • Defining the digital advertising strategy to drive awareness, engagement, and pipeline across target audiences
  • Leading the advertising center of excellence, establishing best practices, standards, and channel strategies
  • Guiding campaign planning, audience targeting, and budget allocation in alignment with business priorities
  • Overseeing execution across paid media channels, delegating day-to-day management while ensuring quality and performance
  • Evaluating campaign performance and driving optimization across channels, creative, and spend
  • Aligning digital advertising with broader campaigns and account-based marketing initiatives
  • Leading the marketing operations function, providing direction and oversight across systems, processes, and performance management
  • Defining frameworks for campaign execution, lead management, and attribution in partnership with operations and sales teams
  • Establishing KPIs and reporting structures to measure performance across webinars, digital campaigns, and channel programs
  • Ensuring data integrity, lead flow accuracy, and alignment across marketing automation and CRM platforms
  • Driving process improvements to increase efficiency, scalability, and visibility into marketing impact
  • Leading development of campaign creative, messaging, and assets across marketing channels
  • Managing day-to-day workflow and output of offshore creative resources and external agencies
  • Guiding creative direction and ensuring alignment to campaign goals, personas, and buyer journey stages
  • Partnering with content and design teams to produce high-impact, audience-relevant materials
  • Ensuring consistency in brand, tone, and messaging across all marketing outputs
  • Evaluating creative performance and driving optimization based on engagement and conversion data.

Requirements

  • Experience driving marketing programs that generate pipeline and contribute to revenue outcomes
  • Experience leading teams, agencies, and cross-functional partners to deliver results
  • Ability to operate within a matrixed organization and influence stakeholder alignment
  • Experience translating business strategy into marketing programs, plans, and execution
  • Ability to apply data and analytics to measure performance and optimize impact
  • Experience scaling programs, processes, and workflows to improve efficiency and repeatability.
Benefits
  • This job is eligible for an annual incentive bonus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing programsdigital advertisingwebinar strategycampaign planningaudience targetingperformance managementlead managementdata analyticsKPI establishmentcreative development
Soft Skills
leadershipcross-functional collaborationstakeholder alignmentinfluenceprocess improvementcommunicationstrategic thinkingteam managementcreative directionproblem-solving