RELX

Field Marketing Manager

RELX

full-time

Posted on:

Location Type: Office

Location: ParisFrance

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About the role

  • Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel;
  • Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate;
  • Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration;
  • Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans;
  • Working with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences;
  • Monitoring and reporting on program performance- especially pipeline contribution, MQL-to-SQL conversion, and account engagement;
  • Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.

Requirements

  • Solid B2B field marketing experience, ideally in a matrixed or global organization
  • Experience designing and executing end-to-end marketing campaigns with measurable business outcomes
  • Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy
  • Background in event marketing, organising owned and third-party events
  • Ability to work independently and cross-functionally with high attention to detail and accountability
  • Comfortable analysing data to optimize performance and justify marketing investment.
Benefits
  • Health care plans and benefits
  • Modern Family Benefits, including maternity, paternity, adoption and surrogacy
  • Life assurance and accident policies
  • Comprehensive pension and retirement plans
  • Access to learning and development resources
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingfield marketingdemand generationevent marketingcampaign managementdata analysisaccount-based marketing (ABM)pipeline accelerationcontent syndicationMQL-to-SQL conversion
Soft Skills
collaborationattention to detailaccountabilityindependent workcross-functional teamwork