Senior Manager, Segment Marketing Strategy

RELX

Senior Manager leading audience segmentation and marketing strategy for Academic Leaders and Funders. Collaborating with regional marketing and campaign teams to drive growth, retention, and relevance.

Posted 4/15/2026full-timeCambridge • Massachusetts • 🇺🇸 United StatesSenior💰 $59,200 - $98,600 per yearWebsite

About the role

Key responsibilities & impact

Lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio
Own the strategic foundation that guides marketing planning, defining which institutions and audiences matter most, how they are prioritized, and how marketing investment is focused to drive growth, retention, and relevance
Develop and maintain audience segmentation model, including tiering, targeting criteria, and audience prioritization
Partner with the broader marketing organization to embed audience strategy into campaign execution
Monitor campaign performance by segment and recommend targeting refinements

Requirements

What you’ll need

3–5+ years in strategic marketing, customer segmentation, or go-to-market planning
Experience working in complex B2B environments such as publishing, SaaS, education, agency and consulting
Proven ability to lead the development of strategic frameworks and translate insights into action
Familiarity with research institutions, academic stakeholders, or funding/government environments
Experience with persona development, campaign targeting, or key account analysis
Knowledge of field marketing and global-regional planning dynamics

Benefits

Comp & perks

numerous wellbeing initiatives
shared parental leave
study assistance
sabbaticals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

audience segmentationmarketing strategycampaign executionpersona developmentcampaign targetingkey account analysisstrategic frameworksmarketing planningaudience prioritizationperformance monitoring

Soft Skills

leadershipstrategic thinkingcollaborationinsight translationcommunication