Senior Manager, Segment Marketing Strategy
RELX
full-time
Posted on:
Location Type: Office
Location: Cambridge • Massachusetts • United States
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Salary
💰 $59,200 - $98,600 per year
Job Level
About the role
- Lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio
- Own the strategic foundation that guides marketing planning, defining which institutions and audiences matter most, how they are prioritized, and how marketing investment is focused to drive growth, retention, and relevance
- Develop and maintain audience segmentation model, including tiering, targeting criteria, and audience prioritization
- Partner with the broader marketing organization to embed audience strategy into campaign execution
- Monitor campaign performance by segment and recommend targeting refinements
Requirements
- 3–5+ years in strategic marketing, customer segmentation, or go-to-market planning
- Experience working in complex B2B environments such as publishing, SaaS, education, agency and consulting
- Proven ability to lead the development of strategic frameworks and translate insights into action
- Familiarity with research institutions, academic stakeholders, or funding/government environments
- Experience with persona development, campaign targeting, or key account analysis
- Knowledge of field marketing and global-regional planning dynamics
Benefits
- numerous wellbeing initiatives
- shared parental leave
- study assistance
- sabbaticals
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
audience segmentationmarketing strategycampaign executionpersona developmentcampaign targetingkey account analysisstrategic frameworksmarketing planningaudience prioritizationperformance monitoring
Soft Skills
leadershipstrategic thinkingcollaborationinsight translationcommunication