Senior Marketing Specialist
RELX
full-time
Posted on:
Location Type: Remote
Location: Montana • United States
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Salary
💰 $71,600 - $119,400 per year
Job Level
About the role
- Collaborate closely with commercial, strategy, sales and product on GTM decisions for the NOAM market and lead the subsequent positioning, messaging, branding, sales enablement to ensure new products, initiatives, and enhancements for medical education B2B market decisions are clearly articulated through sound marketing plans and supports the B2B decision-making journey for medical education institutions.
- Work closely with DTC colleagues on selling models, and GTM strategy that run concurrent to B2B efforts to ensure alignment and optimization of strategy, and messaging to maximize revenue and reach.
- Develop the key messaging platform that includes efficacy, and draws from continuous research on digital product offerings for medical education to ensure thought leadership resonance for NOAM B2B personas, decision-makers.
- Develop and execute dynamic, omni-channel marketing plans in NOAM markets designed to drive brand awareness, generate leads, takeaway campaign, and retention of current market share.
- Optimize NOAM in-person event/exhibition strategy to maximize investment, and identify scalability of strategies across markets.
Requirements
- Proven experience in marketing, communications, or a related field.
- Preference for B2B product marketing experience, including marketing strategy and event or conference experience
- Preference for a background in healthcare or medical education space
- Have a relevant education background.
- Microsoft Office Suite / Experience with marketing automation systems
Benefits
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingmarketing strategyevent marketingbrandingsales enablementdigital product offeringsomni-channel marketinglead generationmarket analysismessaging development
Soft Skills
collaborationcommunicationstrategic thinkingleadershipoptimizationresearchcreativityproblem-solvingadaptabilitydecision-making