RELX

Senior Manager, Segment Marketing

RELX

full-time

Posted on:

Location Type: Hybrid

Location: Philadelphia • Pennsylvania • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $104,900 - $174,700 per year

Job Level

Senior

About the role

  • Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions).
  • Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging.
  • Creating persona-based value propositions and segment narratives that increase engagement.
  • Developing and executing persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops).
  • Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments.
  • Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology.
  • Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness.

Requirements

  • 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets
  • Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
  • Understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology.
  • Experience developing enablement content, sales narratives, and digital marketing assets.
  • Analytical mindset with experience using metrics to inform strategy and optimize performance.
  • Excellent project management, communication, and stakeholder engagement skills.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
Benefits
  • Country specific benefits
  • Annual incentive bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingsegment marketingproduct marketingrevenue enablementgo-to-market strategiessales enablement contentdigital marketing assetsChallenger Sales methodologyanalytical mindsetproject management
Soft Skills
communicationstakeholder engagement
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications