RELX

Segment Marketing Manager

RELX

full-time

Posted on:

Location Type: Hybrid

Location: Raleigh • North Carolina • United States

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Salary

💰 $78,800 - $131,300 per year

Job Level

Junior

About the role

  • Develop deep expertise in academic and nonprofit industries such as buyer behavior, competitive trends, and market dynamics.
  • Develop deep understanding of the customer personas, pain points, and jobs to be done.
  • Serve as the internal voice of the customer and market for academic and nonprofit across marketing, product, and sales teams.
  • Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.
  • Develop audience-specific value propositions, messaging, and positioning for academic and nonprofit buyers based on customer knowledge gained.
  • Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in financial services and investment banking.
  • Lead development of segment-specific content for use in omni-channel campaigns globally.
  • Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
  • Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives.
  • Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
  • Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
  • Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.
  • Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of financial services initiatives.
  • Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.

Requirements

  • 1-3+ years of B2B marketing experience, preferably with exposure to or direct focus on the academic or nonprofit sector.
  • Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage.
  • Demonstrated ability to translate industry trends into actionable marketing strategy.
  • Strong writing, communication, storytelling, and presentation skills.
  • Experience working with cross-functional teams including product, sales, and marketing.
  • Self-starter with the ability to successfully lead and drive programs forward.
  • Ability to manage multiple projects with tight deadlines and competing priorities.
  • Deep curiosity about industry challenges and customer workflows.
  • Strong analytical thinking and market research capabilities.
  • Collaborative mindset with the ability to drive consensus across teams.
  • Experience with ABM, CRM platforms, and marketing automation tools.
  • Experience working in a global organization a plus.
  • Experience in academic or nonprofit marketing a strong advantage.
Benefits
  • Working flexible hours
  • Healthy work/life balance
  • Numerous wellbeing initiatives
  • Shared parental leave
  • Study assistance
  • Sabbaticals

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingmarket researchcontent developmentcampaign strategyvalue propositionsmessaging frameworksaccount-based marketing (ABM)sales enablementproject managementanalytical thinking
Soft skills
communicationstorytellingpresentation skillscollaborative mindsetself-startercuriosityability to manage multiple projectsdrive consensusleadershiporganizational skills