RELX

Digital Marketing Manager – Acquisition

RELX

full-time

Posted on:

Location Type: Office

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $73,400 - $122,300 per year

Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Drive the acquisition funnel: Plan, execute, and optimize digital campaigns to increase awareness, sign-ups, and paid conversions for ScienceDirect AI.
  • Lead channel strategy: Manage campaigns across search, social, display, email, and additional channels.
  • Collaborate with product influencers and cross-functional colleagues to enhance the user journey.
  • Test and optimize: Develop and conduct experiments to refine audience targeting, creative content, and messaging, improving campaign results and conversion rates.
  • Leverage diverse content: Utilize and adapt content marketing assets, including user-generated content, to support acquisition efforts at all stages of the funnel.
  • Collaborate across teams: Work closely with Product, Marketing, Content, Ecommerce, and Analytics teams to align strategies and achieve shared goals.
  • Monitor and report: Use analytics platforms (such as Adobe Analytics, Tableau, Google Ads, Meta Ads, LinkedIn Campaign Manager) to track key performance indicators, analyze trends, and make informed decisions.
  • Maximize channel efficiency: Manage media budgets effectively, balancing immediate growth with long-term customer value.
  • Support user journeys: Help maintain inclusive processes and pathways for both individual and institutional users.
  • Ensure compliance and consistency: Maintain alignment with Elsevier’s tone of voice, responsible communication, and data privacy standards in all digital activities.

Requirements

  • Experience in digital, acquisition, or performance marketing, ideally with SaaS or subscription-based products.
  • Demonstrated ability to manage paid media channels, including search, display, and social platforms such as Google Ads, Meta, and LinkedIn.
  • Familiarity with marketing automation tools (e.g., Braze, HubSpot) and experience working collaboratively with lifecycle teams.
  • Strong understanding of analytics, marketing attribution models, conversion rate optimization, and testing frameworks.
  • Experience managing campaign budgets, forecasting results, and reporting on performance metrics.
  • Understanding of academic research audiences and their workflows is helpful.
  • Proficient with web analytics and attribution tools such as Adobe Analytics, Google Analytics, or Looker Studio.
  • A data-informed, collaborative, and adaptable approach to problem-solving, with an openness to new ideas and continuous learning.
Benefits
  • Generous holiday allowance with the option to buy additional days
  • Health screening, eye care vouchers and private medical benefits
  • Wellbeing programs
  • Life assurance
  • Access to a competitive contributory pension scheme
  • Save As You Earn share option scheme
  • Travel Season ticket loan
  • Electric Vehicle Scheme
  • Optional Dental Insurance
  • Maternity, paternity and shared parental leave
  • Employee Assistance Programme
  • Access to emergency care for both the elderly and children
  • RECARES days, giving you time to support the charities and causes that matter to you
  • Access to employee resource groups with dedicated time to volunteer
  • Access to extensive learning and development resources
  • Access to employee discounts scheme via Perks at Work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingacquisition marketingperformance marketingcampaign managementconversion rate optimizationanalyticsmarketing attribution modelstesting frameworkscontent marketingmedia budget management
Soft skills
collaborationproblem-solvingadaptabilitydata-informed decision makingopenness to new ideascontinuous learning