RELX

Customer Lifecycle & Retention Marketing Manager

RELX

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $73,400 - $122,300 per year

Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Develop and manage lifecycle marketing programs that support subscribers from onboarding to renewal.
  • Create and optimize automated messaging flows using platforms like Braze and Pendo to guide users through key milestones and maximize conversion.
  • Implement strategies to boost user engagement, encourage renewals, and minimize cancellations.
  • Collaborate with acquisition teams on campaigns to re-engage inactive users and support upsell and cross-sell initiatives.
  • Work effectively with colleagues across Product, Marketing, Content, Ecommerce, and Analytics teams.
  • Use data and analytics to monitor performance and identify opportunities for improvement.
  • Champion continuous optimization of messaging and campaign effectiveness.
  • Ensure all communications reflect Elsevier’s brand standards, responsible communication practices, and data privacy requirements.
  • Contribute to user adoption efforts across individual and institutional channels by adapting journey paths to varied needs.

Requirements

  • Experience in customer lifecycle, retention, or CRM marketing, especially with SaaS or subscription products
  • Proficient with Braze or similar marketing automation platforms.
  • Familiarity with Pendo or other in-product messaging tools is a plus.
  • Understanding of customer segmentation, journey mapping, and personalized marketing approaches.
  • Ability to design, execute, and measure campaigns that increase engagement and retention.
  • Comfortable using analytics tools such as Adobe Analytics or Tableau to inform decisions.
  • Strong written communication skills, able to make complex information clear and engaging.
  • Interest in supporting the academic research community and understanding user needs.
  • Collaborative approach and adaptability in a dynamic environment.
Benefits
  • Generous holiday allowance with the option to buy additional days
  • Health screening, eye care vouchers and private medical benefits
  • Wellbeing programs
  • Life assurance
  • Access to a competitive contributory pension scheme
  • Save As You Earn share option scheme
  • Travel Season ticket loan
  • Electric Vehicle Scheme
  • Optional Dental Insurance
  • Maternity, paternity and shared parental leave
  • Employee Assistance Programme
  • Access to emergency care for both the elderly and children
  • RECARES days, giving you time to support the charities and causes that matter to you
  • Access to employee resource groups with dedicated time to volunteer
  • Access to extensive learning and development resources
  • Access to employee discounts scheme via Perks at Work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer lifecycle marketingretention marketingCRM marketingcampaign designuser engagement strategiesdata analysiscustomer segmentationjourney mappingpersonalized marketingmarketing automation
Soft skills
strong written communicationcollaborationadaptabilityproblem-solvingstrategic thinkingcreativityattention to detaildata-driven decision makinguser-centric approachcontinuous optimization