Digital Marketing

• Drive the acquisition funnel: Plan, execute, and optimize digital campaigns to increase awareness, sign-ups, and paid conversions for ScienceDirect AI.
• Lead channel strategy: Manage campaigns across search, social, display, email, and additional channels.
• Collaborate with product influencers and cross-functional colleagues to enhance the user journey.
• Test and optimize: Develop and conduct experiments to refine audience targeting, creative content, and messaging, improving campaign results and conversion rates.
• Leverage diverse content: Utilize and adapt content marketing assets, including user-generated content, to support acquisition efforts at all stages of the funnel.
• Collaborate across teams: Work closely with Product, Marketing, Content, Ecommerce, and Analytics teams to align strategies and achieve shared goals.
• Monitor and report: Use analytics platforms (such as Adobe Analytics, Tableau, Google Ads, Meta Ads, LinkedIn Campaign Manager) to track key performance indicators, analyze trends, and make informed decisions.
• Maximize channel efficiency: Manage media budgets effectively, balancing immediate growth with long-term customer value.
• Support user journeys: Help maintain inclusive processes and pathways for both individual and institutional users.
• Ensure compliance and consistency: Maintain alignment with Elsevier’s tone of voice, responsible communication, and data privacy standards in all digital activities.

Digital Marketing Manager – Acquisition

Senior Digital Marketing Specialist

Director, HCP TUKYSA Digital Marketing

Director, Digital Marketing Strategy

Digital Marketing Coordinator