Manager

• Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization
• Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
• Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
• Translate audience insights into strategic focus areas that inform campaign planning and resource allocation
• Embed segmentation and prioritization models into annual planning and campaign development
• Provide strategic input into briefs, messaging, and positioning decisions
• Monitor campaign performance by segment and recommend targeting refinements
• Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance

Senior Manager, Segment Strategy

Contracts Manager

Estimating Manager

Global Submission Manager