Reliato Ltd

Customer Success Manager

• Plan and execute CRM campaigns for the Turkish market across Sportsbook and Casino.
• Coordinate and localise campaign content, ensuring all communications are culturally relevant and aligned with the brand tone of voice.
• Set up and manage bonuses, free bets, free spins, cashback offers, and promotional mechanics within internal CRM and bonus tools.
• Build and schedule CRM communications including Email, SMS, Push Notifications, Onsite Messaging, and Promotion Pages.
• Work closely with Design, Content, CRM Operations, and Market teams to ensure campaigns are delivered accurately and on time.
• Analyse campaign performance and customer behaviour, providing actionable insights and recommendations to improve engagement, retention, NGR, and bonus efficiency.
• Monitor key KPIs including open rates, CTRs, conversion, deposits, turnover, NGR, retention, and bonus-to-GGR ratios.
• Support segmentation and targeting strategies across different customer lifecycle stages.
• Assist with campaign QA and ensure all bonuses, communications, and landing pages are correctly configured before launch.
• Stay up to date with sports events, betting trends, local market behaviour, and competitor activity to help shape relevant campaign ideas.
• Contribute creative ideas for major sporting events, seasonal campaigns, and ongoing promotional activities.

CRM Executive