Senior Product Marketing Manager

Relay

Senior Product Marketing Manager shaping fintech product launches, positioning, pricing, and adoption at Relay, a digital banking platform for small businesses. Partnering across product, growth, data, sales, and design to drive measurable customer outcomes.

Posted 8/4/2026full-timeToronto • 🇨🇦 CanadaSenior💰 CA$139,500 - CA$170,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on driving product adoption, activation, and retention through data-driven storytelling and effective go-to-market strategies. Proven ability to collaborate cross-functionally and translate customer insights into impactful messaging and positioning.

Highest-signal resume keywords

Product Marketing ExperienceData-Driven StorytellingProject Management SkillsCross-Functional LeadershipGo-To-Market Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchingUser Journey AnalysisKPI DefinitionMetrics ReportingCustomer Insights Translation

Soft Skills

CollaborationInfluencing StakeholdersOwnership MindsetEngagement with CustomersAdaptability in Fast-Paced Environments

Tools & Technologies

AI IntegrationData Analysis Tools

Certifications & Qualifications

Successful Background Check through Certn

Industry Keywords

B2BB2B2CSMB SupportMarket TrendsCustomer Journey

About the role

Key responsibilities & impact

Inform product roadmap and prioritization as a key voice of the customer
Collaborate with Product Management and Brand/Design to align product strategy with market opportunities and growth potential
Own programs driving product adoption, activation, and retention
Identify user-journey friction and partner with Product, Growth, and Data on experiments and improvements
Develop and own go-to-market strategies for new features, product launches, and key initiatives
Ensure launches reflect customer needs and GTM efforts connect to measurable business outcomes
Lead research into user needs, use cases, and market trends
Translate customer insights into positioning and messaging across the customer journey and marketing channels
Collaborate with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships
Lead product launches cross-functionally and enable internal teams to meet targets and deadlines

Requirements

What you’ll need

5+ years of product marketing experience
Experience preferably in an early-stage B2B or B2B2C company
Experience supporting SMBs preferred
Proven track record launching products or features, driving adoption, and delivering tangible business and customer outcomes
Data-driven storytelling and ability to craft narratives based on metrics
Ability to engage deeply with customers and translate insights into resonant messaging and positioning
Exceptional project management skills
Ability to lead and influence cross-functional stakeholders with urgency and meet objectives and deadlines
Ability to define KPIs and create reporting requirements
Ability to partner with the Data team to produce high-quality progress reports
Ability to excel in fast-paced, ambiguous environments with a strong ownership mindset
Active use and integration of AI into professional work
Successful background check and employment verification through Certn required for employment
Legally authorized to work in Canada and able to join the office three days a week (Tues/Weds/Thurs)

Benefits

Comp & perks

Compensation growth tied to impact, not limited to an annual review cycle
Accommodation support available at any stage of the hiring process
Diverse and inclusive workplace
Opportunity to work with autonomy and ownership
Opportunity to build with AI and pursue professional development through feedback and challenging work