Segment Marketing Manager

Relay

Segment Marketing Manager leading integrated demand-generation campaigns for Relay’s digital banking platform. Coordinating vertical strategy, multi-channel execution, and performance optimization across marketing teams.

Posted 8/4/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSenior💰 CA$117,000 - CA$143,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end campaign management, including strategy development, execution, and performance analysis. Proficient in cross-functional collaboration and data-driven decision-making to optimize B2B demand generation efforts.

Highest-signal resume keywords

B2B Demand GenerationIntegrated Campaign ManagementCross-Functional CollaborationData-Driven Campaign OptimizationEnd-to-End Campaign Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Strategy DevelopmentPerformance Baseline AnalysisMulti-Team CoordinationEvent ManagementContent CreationAudience IdentificationLanding Page OptimizationCampaign Calendar ManagementData AnalysisTrade-Off Defense

Soft Skills

Clear CommunicationDetail-Oriented MindsetAdaptabilityProblem-SolvingProject Management

Certifications & Qualifications

Legally Authorized to Work in CanadaSuccessful Background Check

Industry Keywords

Campaign FrameworkWebinarsSponsorshipsPerformance MarketingGrowth MarketingRevOpsIntegrated Campaign PracticesToronto Office Presence

About the role

Key responsibilities & impact

Own the end-to-end campaign framework and launch for core verticals
Build campaign strategy and assets and bring integrated verticalized motions through the full funnel
Build and run the evergreen 12-month and quarterly campaign calendars for each vertical
Manage webinars, in-person events, sponsorships, content, and offers
Orchestrate work across content, brand, influencer, performance, growth, and web teams
Identify where vertical audiences are present and test new platforms, channels, and formats
Partner with Brand, Web, and Lifecycle to improve landing page messaging and nurture conversion
Report on cost per approval and customer quality against performance baselines
Decide what campaigns or activations to keep, pivot, or discontinue
Turn successful campaigns into repeatable motions and help shape integrated campaign practices across the GTM organization

Requirements

What you’ll need

3–6 years of experience in B2B demand generation or integrated campaign management
End-to-end campaign ownership experience
Ability to translate strategy into coordinated multi-team plans
Ability to work against performance baselines and defend trade-offs
Cross-functional experience with brand, performance, product marketing, sales, and RevOps
Strong detail-oriented mindset for managing parallel workstreams
Comfortable building campaigns from scratch without an existing playbook
Ability to use data to shape campaigns
Clear communication skills for running briefs and retrospectives and keeping campaigns on track
Able to join the Toronto office 3 days a week
Legally authorized to work in Canada
Successful background check and employment verification through Certn required for employment

Benefits

Comp & perks

Compensation increases with impact and is not limited to an annual review cycle
Accommodations available at any stage of the hiring process