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Relay

Account Based Marketing Manager

Relay

ABM Manager executing account-based marketing programs for Relay's demand generation strategy. Building targeted campaigns and collaborating across teams to drive sales-assisted pipeline.

Posted 5/20/2026full-timeVancouver • 🇨🇦 CanadaMid-LevelSenior💰 CA$117,000 - CA$143,000 per yearWebsite

About the role

Key responsibilities & impact
  • Own the execution of Relay’s one-to-many ABM programs
  • Build, segment, and activate targeted account lists
  • Craft and execute ABM campaigns across multiple channels
  • Operationalize ABM outbound workflows
  • Design and run fast, lightweight ABM experiments
  • Track and communicate ABM performance
  • Share learnings and insights across teams
  • Work closely with RevOps

Requirements

What you’ll need
  • 3–5 years of experience in B2B marketing, demand generation, or ABM-adjacent roles
  • Experience working closely with Sales and SDR teams
  • Highly organized and comfortable managing multiple campaigns
  • Enjoy building in ambiguity
  • Clear communicator and strong cross-functional partner

Benefits

Comp & perks
  • Professional development opportunities
  • Flexible working arrangements

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM programsaccount segmentationABM campaignsoutbound workflowsABM experimentsperformance tracking
Soft Skills
organizational skillscommunication skillscross-functional collaborationadaptability