Relay

Associate Product Marketing Manager

Relay

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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Salary

💰 $103,500 - $126,500 per year

About the role

  • Support the planning and execution of go-to-market launches for products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
  • Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Translate insights into clear, customer-centric messaging and positioning for internal and external audiences
  • Partner with Product, Brand, and Growth to craft product and brand narratives that communicate value and differentiation. Maintain consistent messaging across customer touchpoints to support adoption, engagement, and a cohesive customer experience
  • Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with Data to analyze results and identify opportunities for optimization

Requirements

  • 2+ years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
  • You’ve supported launches or campaigns that drove awareness, adoption, or engagement
  • You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling messaging
  • You’re data-curious, comfortable interpreting performance metrics, and eager to learn from results
  • You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
  • You care deeply about the customer and are excited to bring their voice into your work
  • You have a bias for action, enjoy problem-solving, and take pride in delivering high-quality work that drives the business forward.
Benefits
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategycampaign managementcustomer insightsdata analysisperformance metricscustomer-centric messagingcompetitive analysisproduct adoptionB2B marketing
Soft Skills
strong communicatorstorytellingcollaborativeproactiveproject managementproblem-solvingcustomer advocacyadaptabilityattention to detailbias for action