Marketing Generalist – Growth Marketing Manager
Relay Commerce
full-time
Posted on:
Location Type: Hybrid
Location: Denver • Colorado, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $50,000 - $110,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Go
About the role
- Own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships
- Work closely with two other marketing professionals while managing relationships with external agencies (i.e. Webflow, paid advertising)
- Optimize our marketing automation, lead management, and reporting infrastructure
- Partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go-To-Market plays, manage our marketing operations, and drive pipeline growth
- Possess strong leadership and organizational skills, take ownership of your work, and have an insatiable desire to take action and make things happen
Requirements
- Team Leadership: 2+ years of experience managing and developing marketing team members, with proven ability to delegate, provide feedback, and drive accountability
- Agency Management: Proven track record managing multiple external agencies and vendors, delivering quality work on time and on budget
- HubSpot Expertise: 1+ years of hands-on experience with HubSpot Marketing Hub, including workflow automation, lead scoring, email marketing, and reporting. HubSpot certification strongly preferred
- Marketing Experience: 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech
- Event Marketing: Experience planning and executing industry events, conferences, or webinars with measurable pipeline impact
- Project Management: Demonstrated ability to manage multiple initiatives simultaneously, keeping projects on track and stakeholders aligned
- Technical Proficiency: Hands-on experience with Webflow (or similar CMS), Google Analytics, and project management tools
- Analytical Mindset: Comfortable using data to measure performance, identify opportunities, and make decisions
- Communication Skills: Exceptional written and verbal communication skills for creating compelling copy and aligning cross-functional teams
- Go-To-Market Expertise: Experience launching products or features and executing integrated marketing campaigns
- Outbound Marketing: Proven experience developing and executing outbound marketing campaigns, including cold email sequences, paid acquisition channels, and/or direct outreach strategies that generated measurable pipeline growth
Benefits
- Flexible Time Off
- Public Holidays Off
- Paid Parental Leave
- Work From Home Stipend
- Therapy/Mental Health Reimbursement
- Co-working Space Allowance
- Company Swag
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HubSpot Marketing Hubworkflow automationlead scoringemail marketingreportingWebflowGoogle Analyticsproject managementoutbound marketingpipeline growth
Soft skills
team leadershiporganizational skillscommunication skillsanalytical mindsetownershipaction-orientedfeedback provisionaccountabilitystakeholder alignmentcross-functional collaboration
Certifications
HubSpot certification