Director of Brand, Comms

Reindeer

Director of Brand & Communications leading brand and narrative for an AI startup focusing on business transformations. Managing media strategy and team building for effective brand presence.

Posted 7/28/2026full-timeTel Aviv • 🇮🇱 IsraelLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand positioning, media strategy, and content creation, with a strong focus on earned media and thought leadership. Proven ability to develop and execute brand campaigns while maintaining a consistent voice across all channels.

Highest-signal resume keywords

Brand Campaign DevelopmentMedia StrategyEarned Media RelationsContent CreationThought Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningEditorial VisionGhostwritingProactive PitchingContent StrategyMedia RelationsCampaign ManagementWriting SamplesStorytellingVisibility Coaching

Soft Skills

CollaborationCoachingCommunicationLeadershipCreativity

Industry Keywords

Public RelationsContent MarketingJournalismBrand StrategyFounder Visibility

About the role

Key responsibilities & impact

Own Reindeer’s positioning and voice, and turn it into a brand system that scales across every campaign, channel, and touchpoint
Conceive and run brand campaigns, from the big idea to the assets to how it shows up across every channel
Set the editorial vision and voice guidelines that keep every piece of content on-brand as we scale
Set the media strategy, build the press relationships, and land the earned coverage that puts Reindeer in front of the people who matter
Own the comms and media engine end to end, from proactive pitching to reactive response
Turn our founders into recognizable voices through bylines, podcasts, panels, and the right rooms
Ghostwrite, coach, and source the opportunities that keep them visible without eating their time
Hire and grow the brand and comms function as we scale, setting the standard for how we show up everywhere
Report directly into leadership, and partner closely with founders, Sales, and Product on positioning and go-to-market

Requirements

What you’ll need

5+ years in comms, PR, brand, content, editorial or journalism or founder/exec visibility somewhere in there. (Or a portfolio strong enough to make years irrelevant.)
A track record of earned media and/or founder thought leadership you can point to: placements you landed, bylines you shaped, voices you built.
Existing media instincts and ideally relationships you know what makes a story land and you're comfortable pitching it yourself.
A portfolio or writing samples showing range and a distinct voice: positioning you've shaped plus published work (essays, launches, campaigns, coverage) you can say "I made that" about.

Benefits

Comp & perks

Excellent written English and a high editorial standard you hold yourself to.