Under the direction of the Director of Lead Conversion, support the planning, execution, and optimization of automated marketing programs
Build, test, and deploy multi‑step customer journeys using Journey Builder, Automation Studio, and Email Studio.
Create and manage segmented email, SMS, and push notification campaigns.
Work with marketing and data teams to define audience criteria and segmentation logic.
Ensure proper use of Data Extensions, Contact Builder, and subscriber attributes.
Conduct data hygiene checks and troubleshoot data flow or campaign issues.
Build and QA email templates, dynamic content, and personalization strings.
Monitor and report performance metrics (deliverability, open rates, CTR, conversion metrics).

Requirements

Bachelor's degree in marketing/communications or 5+ years of marketing experience
2-3 years of experience with digital marketing, email/SMS marketing, or marketing automation.
2+ years hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, and Automation Studio).
Understanding of audience segmentation, customer journeys, and campaign performance metrics.
Strong attention to detail and ability to manage multiple concurrent tasks.
Preferred Salesforce Marketing Cloud Email Specialist Certification.
Experience with SQL for segmentation and Automation Studio queries.
Familiarity with HTML/CSS for email template updates.
Exposure to CRM (Salesforce Sales/Service Cloud preferred).
Google Analytics 4 experience.
Familiarity with AI-based lead qualification and booking tools.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Salesforce Marketing CloudEmail StudioJourney BuilderAutomation StudioSQLHTMLCSSGoogle Analytics 4data hygienecampaign performance metrics

Soft Skills

attention to detailmulti-taskingtroubleshootingcommunicationcollaboration

Certifications

Salesforce Marketing Cloud Email Specialist Certification