Marketing Campaign Manager

Reguvis

Marketing Campaign Manager managing the marketing campaigns for Reguvis Akademie. Overseeing all aspects from planning to performance analysis to optimize growth.

Posted 7/24/2026full-timeKöln • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, utilizing data-driven decision-making and effective campaign management. Proficient in managing budgets, monitoring KPIs, and collaborating with cross-functional teams to achieve marketing objectives.

Highest-signal resume keywords

Event Marketing ExpertiseDirect Marketing ExperienceData-Driven Decision MakingCampaign ManagementHubSpot Marketing Hub

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentKPI MonitoringBudget ManagementSegmentationPerformance Optimization

Soft Skills

Strong CommunicationTeam CollaborationAnalytical ThinkingImplementation SkillsEntrepreneurial Acumen

Tools & Technologies

HubSpot Marketing HubSEOSEACRM Data

Industry Keywords

Business AdministrationMarketingCommunication StudiesPrint MarketingOnline Marketing

About the role

Key responsibilities & impact

You will take full responsibility for marketing the product portfolio of Reguvis Akademie and develop the complete marketing plan for our events.
You will own end-to-end responsibility for your campaigns: from defining targets and segmentation through channel selection to reporting and optimization—ideally using HubSpot Marketing Hub. In doing so, you will ensure an effective marketing mix, monitor the budget, and prioritize activities according to revenue and company objectives.
You will monitor the relevant KPIs for all marketing activities, continuously optimize performance, and manage external agencies for SEO, SEA and LinkedIn campaigns.
You will work closely with product management and the marketing team of the specialist publishing house.

Requirements

What you’ll need

You have a degree in Business Administration, Marketing or Communication Studies.
You have at least 5 years of professional experience in direct marketing (print and online) and possess solid event marketing expertise.
You work in a data-driven way: metrics and CRM data form the basis for your informed decisions.
You bring a structured, independent and analytical working style, strong implementation skills and experience in developing and executing marketing strategies.
You are communicative, enjoy working in a dynamic team and demonstrate entrepreneurial and strategic acumen.

Benefits

Comp & perks

Compatibility of studies, work, family and leisure – mobile office and flexible, hybrid working arrangements.
Significant scope for shaping things from day one – you will have the opportunity to actively influence processes, structures and systems to create real relief—for you, your team and our customers.
Interactive company culture – an open, supportive environment with flat hierarchies and direct, respectful communication.
We care about your health – company doctor, yoga offerings and discounted memberships with Wellhub and Urban Sports Club.
Premium staff restaurant & barista bar – enjoy a fresh canteen and our popular barista bar.
Mobility – excellent public transport connections and heavily discounted job tickets.