Director of Demand Generation, Digital Marketing

RegScale

Director of Demand Generation and Digital Marketing scaling RegScale's pipeline. Leading strategic programs for demand generation and digital marketing within the cybersecurity field.

Posted 5/12/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the global DG and digital marketing function with full accountability for sourced and influenced pipeline
Build and execute the integrated demand strategy across paid media, ABM, SEO, email, webinars, content syndication, website, and partner channels
Define and execute the ABM strategy in close partnership with Sales, including target account selection, orchestration, and measurement
Own webinar strategy and execution, both hosted and third-party, with clear pipeline targets attached to every program
Partner with Sales, BDR, and Channel leadership on lead qualification, routing, follow-up SLAs, and feedback loops to ensure marketing-sourced pipeline converts
Manage agency, vendor, and contractor relationships across paid media, SEO, web, and syndication, with full ownership of contracts, budgets, and performance
Build and own dashboards and reporting that tie program activity to pipeline, opportunity creation, and revenue
Continuously test new channels, formats, and acquisition models to improve efficiency and scale

Requirements

What you’ll need

10+ years of marketing experience, with a strong focus on DG or performance marketing
Bachelor’s degree in marketing or equivalent
Vendor references within the cybersecurity event and partner ecosystem strongly preferred

Benefits

Comp & perks

Health insurance
Retirement plans
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingdemand generationaccount-based marketingSEOemail marketingcontent syndicationwebinar executionpipeline managementdata analysisperformance marketing

Soft Skills

leadershipcollaborationcommunicationstrategic thinkingrelationship managementproject managementanalytical skillsproblem-solvingcreativityadaptability

Certifications

Bachelor’s degree in marketingdigital marketing certificationsSEO certificationsABM certificationsanalytics certificationsproject management certificationsvendor management certificationsperformance marketing certificationsemail marketing certificationscontent marketing certifications